This morning on Good Morning America, Kevin Durant discussed his new ESPN+ show, “The Boardroom,” and revealed the latest cover of ESPN The Magazine—the cover story and accompanying package feature Durant and focus on what goes into the making of a modern mogul. GMA appearance can be seen here.
Through various stories, “The Boardroom” issue highlights the key steps that athletes can take to become a mogul:
Step 1: Have a Dream – How do you follow Durant’s size-18 steps from the hardwood to the boardroom? There are six prep stars who are off to a fast start. By Jordan Schultz
Step 2: Make a Moment – Looking back at the first viral moments of NBA and WNBA stars of the last five years, with the help of Google trends. By Charlotte Gibson
Step 3: Sign a Deal – This winter, Kyler Murray has found himself with unprecedented power. Inside the recruitment of this young talent by two leagues at once. By Jeff Passan
Step 4: Raise Your Voice – How social media has helped the Seattle Storm’s Breanna Stewart realize the power of her platform. By Holly Rowe
Step 5: Book a Shoot – In the wake of her sudden retirement due to recurring knee injuries, ski racing legend Lindsey Vonn reflects on the five commercials she feels best defined her over the years. By Wayne Drehs
Step 6: Diversify Your Interests – No eight-figure shoe deal? No problem. The Lakers’ Kyle Kuzma walked his own path to sneaker supremacy. By Nick DePaula
Step 7: Secure Your Legacy – The Mag’s cover story looks at Kevin Durant’s go-to move for off-the-court success – trusting his instincts. By Ramona Shelburne
Also in “The Boardroom”:
NBA Analytics: Hidden Truths
Do you know what hides behind numbers? Facts! Also … secrets! So in honor of the upcoming MIT Sloan Sports Analytics Conference—the annual stathead-palooza—writer Kirk Goldsberry breaks down the 2019 All-Stars by their shot charts in Heat Maps to the Stars! and Goldsberry also examines James Harden’s undeniable domination in Harden for the Win!
The Fix Was in the Whistle
In 2007, NBA ref Tim Donaghy pleaded guilty to betting on games he officiated. But it was never proved that he fixed them—until now. The Mag’s two-year investigation and intensive data analysis reveals how he did it, whom he did it with and the millions that flowed from the conspiracy. By Scott Eden
SCOUTTAKE – A Slam Dunk?
Zion who? Ja Morant, an AAU pal of Duke’s Zion Williamson, has taken college hoops by storm with his viral dunks. Can a barely recruited kid from Murray State really dominate March and then make it at the next level? We asked an NBA scout to assess Morant … then had Morant assess that assessment. By Anthony Olivieri
Tiny Oral History – The Spectacular Routine
Gymnast Katelyn Ohashi is majoring in gender studies at UCLA … with a minor in causing the internet to wobble with her viral floor exercise talents. Here’s how her perfect 10 routine from mid-January—at 50 million views and counting—took over all of our feeds. By Anna Katherine Clemmons
Photo Essay – Who Says I Can’t
Born without arms or legs, Rob Mendez might not look like a high school football coach. But he sure acts like one. Mendez is also the subject of an upcoming SC: Featured video segment. By Wayne Drehs and Kristen Lappas
Romo’s Crystal (Golf) Ball
Does Tony Romo’s football ESP apply to his side passion, golf? To find out, The Mag asked the former Cowboys QB for four PGA Tour predictions this year. Let’s assume these are locks until proven otherwise. By Todd Archer
Numbers – Beautiful Chaos
Senior writer Peter Keating explains why restrictor plates have made the Daytona 500 the country’s most unpredictable sporting event, with skill and chance vying for equal track time.
Jay Jay Nesheim: 646-547-5839, [email protected]