How ESPN+ Achieved 568K New Signups in Two Days


How ESPN+ Achieved 568K New Signups in Two Days

UFC Fight Night on ESPN+ Launch Demonstrates the Marriage of Strategy and Scale

Pivotal Moment in the March to Two Million Subscribers

Editor’s NoteThe below is a preview of the full story which has been posted to with a timeline displaying how the UFC Fight Night launch worked to drive ESPN+ subscriptions


The march to the two million subscribers milestone for ESPN+, announced yesterday by Bob Iger on Disney’s earnings call, was spurred in part by the launch of UFC Fight Night on ESPN+ on Jan. 19.  ESPN+ added 568,000 new fans with the launch on that weekend. It was the result of months of planning focused on answering the question: “How can we utilize all the unparalleled assets of ESPN, DTCI (Disney’s Direct-To-Consumer & International) and DSS (Disney Streaming Services) to maximize this ‘You only have one shot at a launch’ opportunity’?




Dave Nagle

As I write this on 11-11-21, it's now 35 years for me at ESPN, the only real job I’ve ever had. I joined merely to help with the America’s Cup for three months at all of $5.50 per hour. I like to say I simply kept showing up. I’ve worked on almost every sport, plus answered viewer calls and letters (people used to write!), given tours, written the company newsletter and once drove NASCAR’s Jeff Gordon to the local airport. My travels have been varied…I’ve been to Martinsville, Darlington, Indy and Super Bowls; the America’s Cup (all 3) in San Diego and College GameDay in the sport’s meccas such as Eugene, Auburn, Lubbock, Stillwater and more; the NBA Finals, Wimbledon (16 times and counting) and the “other Bristol,” the one with a race track in Tennessee. These days, my main areas are tennis, UFC, boxing, ratings, and corporate communications documents, including more than 30 of the Year in Review press releases.
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