NBA Saturday Primetime on ABC: Golden State Warriors’ Victory over Philadelphia 76ers Scores 2.8-Metered Market Rating, Up 22 Percent

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NBA Saturday Primetime on ABC: Golden State Warriors’ Victory over Philadelphia 76ers Scores 2.8-Metered Market Rating, Up 22 Percent

Friday’s Bucks-Lakers Telecast Nets 1.7 Metered Market Rating, ESPN’s Highest-Rated NBA Game Since Christmas Day

Last night’s NBA Saturday Primetime on ABC presented by HyperX Gaming delivered a 2.8 metered market rating for the reigning NBA Champion Golden State Warriors’ victory over the Philadelphia 76ers, according to Nielsen. The telecast was up 22 percent from last year’s Houston Rockets vs. Boston Celtics broadcast, which delivered a 2.3. The Warriors vs. Sixers broadcast is this season’s third highest-rated Saturday Primetime game, behind Golden State matchups against the Celtics and Lakers, respectively.

Warriors-Sixers peaked with a 4.0 rating during the final quarter hour. The San Francisco-Oakland market led all local markets with a 10.8 rating, while Philadelphia’s 8.1 is that market’s highest for a Saturday Primetime game. Season to date, NBA Saturday Primetime on ABC is even with last year, averaging a 3.0 metered market rating.

ESPN’s Friday doubleheader also performed well as the Milwaukee Bucks vs. Los Angeles Lakers game averaged a 1.7 metered market rating, an 89 percent spike over last year’s comparable game (0.9 for Timberwolves-Jazz) and ESPN’s highest-rated NBA game since Christmas Day (Bucks-Knicks). Friday’s Raptors-Trail Blazers telecast also averaged a 1.2 metered market rating, up 33 percent from last year’s comparable game (0.9 for Raptors-Wizards). Season-to-date, ESPN’s NBA average is even with 2017-18 (1.3 metered market rating).

NBA coverage continues today on ABC with the NBA Sunday Showcase at 3:30 p.m. ET as the Houston Rockets and James Harden visit the Boston Celtics and Kyrie Irving.

Next Week: On March 9, NBA Saturday Primetime on ABC features the Los Angeles Lakers hosting the Boston Celtics at 8:30 p.m. NBA Countdown tips off coverage on ABC at 8 p.m. Ahead of Saturday Primetime, ESPN’s new innovative 30-minute NBA pre-game Twitter show, “Hoop Streams”, will stream live from Staples Center, beginning at 7:30 p.m. at twitter.com/espn.

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Shakeemah Simmons-Winter

I am a senior publicist for men’s pro sports, working predominantly with the NBA and FIBA properties. I’m a Jersey City, NJ native, so I cheer for all New York sports and athletes, win or lose. I began my sports career as a small forward for JCPS #9’s elementary basketball team, and then years later gave up my hoop dreams (sort of) to work as the Public Relations Coordinator for the New York Knicks. Prior to working in sports, I briefly worked as an intern turned production assistant for the Wendy Williams Show. I earned a B.A. in Communications from Cheyney University of Pennsylvania, where I met my husband Matthew, and later attended New York University to earn a M.S. in Public Relations and Corporate Communications. I am excited to continue my sports journey with some of the most knowledgeable professionals in the sports industry.
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