NCAA Women’s Basketball National Championship Game on ESPN up 11% From Last Year

College Basketball - Women's

NCAA Women’s Basketball National Championship Game on ESPN up 11% From Last Year

Sunday’s thrilling NCAA Women’s Basketball National Championship game, which saw Baylor defeat defending champ Notre Dame (6 p.m. ET, ESPN), averaged a 2.2 overnight rating, up 11% from 2018. The matchup peaked with a 3.4 rating in the final minutes of the game.

The Women’s Final Four (semifinals and championship game) averaged a 1.6 rating, which is up 8% from last year.

Local Markets
Last night’s game saw record-setting ratings in local markets. Austin averaged a 4.4 rating, the highest-rated game since the 2012 championship game, which also featured Notre Dame and Baylor. Chicago had its highest-rated women’s college basketball game this season, with a 1.6 rating. Tampa, the host city, averaged a 3.1 local rating. Top ten markets were:

Rank Market Rating
1 Hartford & New Haven 6.8
2 New Orleans 4.7
3 Portland, Ore. 4.5
4 Austin 4.4
5 Indianapolis 4.1
6 Louisville 4.0
7 Columbus, Ohio 3.8
Dallas-Ft. Worth 3.8
9 Cincinnati 3.7
10 Norfolk-Portsmth-Newpt Nws 3.6


The Final Four weekend concluded a month-long tournament full of upsets, buzzer beaters and down-to-the-wire matchups, on par with last year’s postseason average.

Viewership details will be available later this week.




Anna Negron

It was always a dream of mine to work at ESPN, and here I am! I joined the College Sports PR team in March 2016. Hailing from the great Garden State, I graduated from Seton Hall University (Go Pirates!) with a degree in sport management, where I not only sang the National Anthem at games, but was also a member of the Seton Hall Sapphires Dance Team and a student reporter for Pirate Sports Network. Before joining ESPN, I served as a Public Relations Associate for the U.S. Army All-American Bowl.
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