ESPN Digital Records Its Largest U.S. Sports Category Lead Ever

ESPN Digital

ESPN Digital Records Its Largest U.S. Sports Category Lead Ever

91.0 Million Monthly Unique Visitors in June, +56% Over No. 2

No. 1 Across All Key Demographics, Fueled by Growth in Younger and Female Audiences

ESPN App Surpasses 20 Million Unique Visitors for its Second-Largest Audience Ever

ESPN Digital reached 91.0 million unique visitors (up +21% YOY) in June for its largest U.S. sports category lead ever over No. 2 at +56%. It was also ESPN’s seventh straight record-setting monthly reach.

Other June highlights include:

  • ESPN Digital ranked as the No. 1 U.S. digital sports property in June across every key metric, as well as all key demographics, fueled by audience expansion among younger and female fans. This includes persons 13-24 (+50% YOY), all females (+24%), and men 13-24 (+58%).
  • The ESPN app was once again ranked as the No. 1 sports app in the U.S., attracting 20.5 million unique visitors – its second-largest audience ever – and 1.8 billion minutes, up +26% and +48%, respectively YOY.*
  • ESPN Digital was No. 1 in total minutes with 5.3 billion, which was 2.8 billion more than No. 2 Yahoo! NBC Sports (2.5 billion).

Click infographic to download.

Source: ESPN Research & Insights analysis of Comscore data including Comscore Media Metrix© Multi-Platform, Desktop 2+ and Total Mobile 13+, June 2019, and Comscore Mobile Metrix© Mobile App Only, All Applications, Total Mobile 13+, June 2019, U.S.

* Based on ESPN’s analysis of sports apps found within Comscore All Applications category.

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Kristie Adler

Kristie is Director of Communications for ESPN's Digital, Distribution, Strategy, Business Development, Sales, Marketing and Research divisions. She graduated from Penn State University and is based in New York City.
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