ESPN Digital Records Its Largest U.S. Sports Category Lead Ever for the Second Consecutive Month

ESPN Digital

ESPN Digital Records Its Largest U.S. Sports Category Lead Ever for the Second Consecutive Month

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86.8 Million Monthly Unique Visitors in July, +63% Over No. 2

No. 1 Across All Key Demographics, Fueled by Growth in Younger and Female Audiences

ESPN App Ranked No. 1 U.S. Sports App

ESPN Digital reached 86.8 million unique visitors (up +25% YOY) in July for its largest U.S. sports category lead ever at +63% over No. 2 for the second consecutive month (previous high in June at +56%). It was also ESPN’s eighth straight record-setting monthly reach.

Other July highlights include:

  • ESPN Digital ranked as the No. 1 U.S. digital sports property in July across every key metric, as well as all key demographics, fueled by audience expansion among younger and female fans. This includes persons 13-24 (+63% YOY), all females (+22%), and men 13-24 (+48%).
  • The ESPN app was once again ranked as the No. 1 sports app in the U.S., attracting 19.0 million unique visitors – double that of the next closest competitor – and 1.5 billion minutes, up +26% and +44%, respectively YOY.*
  • ESPN Digital was No. 1 in total minutes with 4.2 billion, which was 1.5 billion more than No. 2 Yahoo! NBC Sports (2.7 billion).

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Source: ESPN Research & Insights analysis of Comscore data including Comscore Media Metrix© Multi-Platform, Desktop 2+ and Total Mobile 13+, July 2019, and Comscore Mobile Metrix© Mobile App Only, All Applications, Total Mobile 13+, July 2019, U.S.

* Based on ESPN’s analysis of sports apps found within Comscore All Applications category.

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Kristie Adler

Kristie is Director of Communications for ESPN's Digital, Distribution, Strategy, Business Development, Sales, Marketing and Research divisions. She graduated from Penn State University and is based in New York City.
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