New Offerings Boost Original Podcasts to 25% Growth over 2018
New Daily High for The Lowe Post with News-Filled NBA Off Season
In July, ESPN Podcasts drew 5.8 million in U.S. unique audience, up 17 percent from July 2018. This is the seventh consecutive month of year-over-year growth.
Content created specifically for podcasts grew their downloads 25 percent compared to July 2018. The July increases were led by listenership of FiveThirtyEight: Politics, The Lowe Post with host Zach Lowe, the Le Batard and Friends network which launched earlier this year and the debut of The Woj Pod from NBA insider Adrian Wojnarowski. In fact, the busy NBA off season drove The Lowe Post to a new single-day high on July 6. Overall, downloads for The Lowe Post were up 17 percent.
ESPN’s unique podcast audience is verified by Podtrac.
ESPN Podcast Coverage on ESPN FrontRow.com
Fyi, recently ESPN FrontRow.com featured ESPN podcasts and the success ESPN has found with “road shows” (shows taped in front of a studio audience):
ESPN Audio launched its first podcast in 2005 and is a leader in the sports genre with more than 35 original offerings, plus shows from ESPN Radio and television. Offerings focus on “sports passions” (NFL, NBA, MLB, etc.), storytelling (“30 for 30”) and compelling personalities. The most popular titles include Fantasy Focus Football, The Lowe Post as well as podcasts of ESPN Radio’s The Dan Le Batard Show with Stugotz, and TV’s First Take, Pardon the Interruption and Around the Horn