ESPN Podcast Audience up 17% in July

ESPN Audio

ESPN Podcast Audience up 17% in July

New Offerings Boost Original Podcasts to 25% Growth over 2018

New Daily High for The Lowe Post with News-Filled NBA Off Season

 

In July, ESPN Podcasts drew 5.8 million in U.S. unique audience, up 17 percent from July 2018. This is the seventh consecutive month of year-over-year growth.

Content created specifically for podcasts grew their downloads 25 percent compared to July 2018. The July increases were led by listenership of FiveThirtyEight: Politics, The Lowe Post with host Zach Lowe, the Le Batard and Friends network which launched earlier this year and the debut of The Woj Pod from NBA insider Adrian Wojnarowski.  In fact, the busy NBA off season drove The Lowe Post to a new single-day high on July 6.  Overall, downloads for The Lowe Post were up 17 percent.

ESPN’s unique podcast audience is verified by Podtrac.

ESPN Podcast Coverage on ESPN FrontRow.com

Fyi, recently ESPN FrontRow.com featured ESPN podcasts and the success ESPN has found with “road shows” (shows taped in front of a studio audience):

https://www.espnfrontrow.com/2019/07/theyre-comin-to-your-city-espn-podcast-stars-hit-the-road-for-live-remotes/

ESPN Podcasts

ESPN Audio launched its first podcast in 2005 and is a leader in the sports genre with more than 35 original offerings, plus shows from ESPN Radio and television. Offerings focus on “sports passions” (NFL, NBA, MLB, etc.), storytelling (“30 for 30”) and compelling personalities. The most popular titles include Fantasy Focus Football, The Lowe Post as well as podcasts of ESPN Radio’s The Dan Le Batard Show with Stugotz, and TV’s First Take, Pardon the Interruption and Around the Horn

 

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Dave Nagle

It was 32 years at ESPN for me as of November 2018 (the only job I’ve ever had) after joining merely to help with the America’s Cup for three months at a robust $5.50 per hour. I like to say I simply kept showing up. I’ve worked on almost every sport, plus answered viewer calls and letters (people used to write!), given tours, written the company newsletter and once drove NASCAR’s Jeff Gordon to the local airport. My travels have been varied…I’ve been to Martinsville and Super Bowls; the America’s Cup (all 3) in San Diego and College GameDay in the sport’s meccas such as Eugene, Auburn, Lubbock, Stillwater and more; the NBA Finals and Indy 500; Wimbledon (11 times and counting) and the “other Bristol,” the one with a race track in Tennessee. These days, in addition to overseeing the Fan Relations, Archives and ESPNPressRoom.com, my main areas are tennis, ratings, and corporate communications documents, including ESPN’s history and growth.
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