ESPN Digital in August: Ninth Consecutive Month of Record-Setting Reach in a Given Month

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ESPN Digital in August: Ninth Consecutive Month of Record-Setting Reach in a Given Month

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89.0 Million Monthly Unique Visitors in August, +42% Over No. 2

ESPN App Ranked No. 1 U.S. Sports App for its Second Largest Audience Ever

No. 1 Fantasy Sports App, ESPN Fantasy, Records Best August on Record with 8.1 Million Unique Visitors

ESPN Digital reached 89.0 million unique visitors (up +24% YOY) in August, +42% over No. 2 and the ninth straight record-setting monthly reach. In fact, ESPN.com alone – with 73.0 million unique visitors – would rank atop the U.S. sports category against all competitors accounting for audience across platforms.

Other August highlights include:

  • ESPN Digital ranked as the No. 1 U.S. digital sports property across every key metric, as well as all key demographics, fueled by audience expansion among younger and female fans. This includes persons 13-24 (+47% YOY), all females (+28%), and men 13-24 (+39%).
  • The No. 1 ranked ESPN app recorded its second largest audience ever, attracting 20.6 million unique visitors – more than double that of the next closest competitor – and 1.6 billion minutes, up +37% and +49%, respectively YOY.*
  • The ESPN Fantasy app was the No. 1 fantasy sports app, logging its best August on record with 8.1 million unique visitors, up +19% YOY and +45% larger than the Yahoo Fantasy Sports app.
  • ESPN Digital was No. 1 in total minutes with 5.2 billion, which was 1.7 billion more than No. 2 Yahoo! NBC Sports (3.5 billion).

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Source: ESPN Research & Insights analysis of Comscore data including Comscore Media Metrix© Multi-Platform, Desktop 2+ and Total Mobile 13+, August 2019, and Comscore Mobile Metrix© Mobile App Only, All Applications, Total Mobile 13+, August 2019, U.S.

* Based on ESPN’s analysis of sports apps found within Comscore All Applications category.

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Kristie Adler

Kristie is Director of Communications for ESPN's Digital, Distribution, Strategy, Business Development, Sales, Marketing and Research divisions. She graduated from Penn State University and is based in New York City.
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