More Than Seven Million Listeners
In August, ESPN Podcasts set a new record with a verified unique audience of 7.1 million. The total represents an increase of 49% over August 2018. This is the eighth consecutive month of year-over-year growth.
The leading driver behind the growth was 30 for 30: The Sterling Affairs, a series focused on Donald Sterling, the former owner of the NBA’s Los Angeles Clippers. In August, 30 for 30 registered a unique audience of more than one million, a first, and an increase over the same month last year of 172%.
In addition, Fantasy Focus Football drew a unique audience of 1.3 million, an increase of 33% over 2018.
ESPN’s unique podcast audience is verified by Podtrac.
ESPN Audio launched its first podcast in 2005 and is a leader in the sports genre with more than 35 original offerings, plus shows from ESPN Radio and television. Offerings focus on “sports passions” (NFL, NBA, MLB, etc.), storytelling (“30 for 30”) and compelling personalities. The most popular titles include Fantasy Focus Football, The Lowe Post as well as podcasts of ESPN Radio’s The Dan Le Batard Show with Stugotz, and TV’s First Take, Pardon the Interruption and Around the Horn