LAFC-LA Galaxy Delivers ESPN’s Best MLS Cup Playoffs Audience in Five Years

MLSSoccer

LAFC-LA Galaxy Delivers ESPN’s Best MLS Cup Playoffs Audience in Five Years

  • El Trafico is Most-Watched MLS Match Ever on ESPN Deportes
  • Most-watched MLS Cup Playoff Match on Record Across ESPN/ESPN2 and ESPN Deportes
  • Through Semifinals, Three Playoff Matches on ESPN/ESPN2 Up 17 Percent vs. Five Matches 2018
  • Audi 2019 MLS Cup Playoffs Continue: Western Conference Final – LAFC vs. Seattle Sounders (Tuesday at 10 p.m. ET) 

Thursday night’s Audi 2019 MLS Cup Playoffs Western Conference Semifinal between LAFC and cross-town rivals LA Galaxy averaged 496,000 viewers (P2+), making it the most-watched MLS Cup Playoffs match on an ESPN English-language network in five years – since the LA Galaxy vs. Seattle Sounders Western Conference Final second leg match (573,000 viewers, 11/30/14).

The match started on ESPN2 and moved to ESPN for the final 95 minutes in the programming window, where it averaged 586,000 viewers.

On ESPN Deportes, the average audience of 375,000 viewers makes LAFC-LA Galaxy the most-watched MLS match ever on the 24-hour Spanish-language sports network.

Overall, the game averaged a combined 871,000 viewers across ESPN2/ESPN and ESPN Deportes, making it the most-viewed MLS Cup Playoff game (not including the MLS Cup title game) on record. The previous most-viewed MLS Cup Playoff match was the Houston Dynamo vs. LA Galaxy Western Conference Final (11/13/09) seen by 822,000 viewers across ESPN2 and ESPN Deportes. (ESPN Deportes became a Nielsen-rated network in 2008)

Top-10 markets for LAFC-LA Galaxy: Los Angeles (1.5), Seattle-Tacoma (1.3), Albuquerque (1.0), Birmingham, Ala. (0.8), Atlanta (0.7), Oklahoma City (0.6), St. Louis (0.6), Portland, Ore. (0.6), San Diego (0.6) and Las Vegas (0.5).

Through the semifinals, three 2019 MLS Cup Playoffs matches on ESPN/ESPN2 have averaged 376,000 viewers, an increase of 17 percent (vs. 275,000 viewers for five playoff matches on the same networks in 2018).

Four live ESPN Deportes playoff matches in 2019 have averaged 146,000 viewers, a 265 percent increase from 40,000 viewers for the same number of matches in 2018.

2019 MLS Playoffs on ESPN English-language Networks:

Date Game Network Viewers (P2+)
Sat., Oct 19 Real Salt Lake vs. Portland Timbers ESPNEWS 80,000
Sun, Oct 20 Minnesota United FC vs. LA Galaxy ESPN 329,000
Thu, Oct 24 Atlanta United vs. Philadelphia Union ESPN2 303,000
  LAFC vs. LA Galaxy ESPN2/ESPN 496,000

***ESPNEWS did not televise a playoff match in 2018

2019 MLS Playoffs on ESPN Deportes:

Date Game Viewers (P2+)
Sat., Oct 19 Real Salt Lake vs. Portland Timbers 23,000
Sun, Oct 20 Minnesota United FC vs. LA Galaxy 86,000
Thu, Oct 24 Atlanta United vs. Philadelphia Union 86,000
  LAFC vs. LA Galaxy 375,000

Audi 2019 MLS Cup Playoffs Continue:

ESPN coverage of the MLS Cup Playoffs will continue with the new single-match Western Conference Final – LAFC vs. Seattle Sounders – on Tuesday, Oct. 29 at 10 p.m. ET on ESPN and ESPN Deportes.

Date Time (ET) Event/Commentators Networks
Tue, Oct 29 10 p.m. Audi MLS Cup Playoffs – Western Conference Final

LAFC vs. Seattle Sounders

Jon Champion, Taylor Twellman and Sebastian Salazar

Mauricio Pedroza and Herculez Gomez

ESPN,

ESPN Deportes

Sun, Nov 10 3 p.m. 2019 MLS Cup Presented by Audi

Champion, Twellman and Salazar

ABC

-30-

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Mac Nwulu

I joined ESPN in 1998 and since then, it's been a great experience managing PR and communications for a range of ESPN initiatives and properties, including soccer, NFL and The Undefeated, ESPN’s site focusing on sports, race and urban culture and how they intersect.
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