No. 1 ESPN Digital Captures More Than Half of the Entire U.S. Sports Category Audience in September for its Best Month Ever

ESPN Digital

No. 1 ESPN Digital Captures More Than Half of the Entire U.S. Sports Category Audience in September for its Best Month Ever

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109.3 Million Monthly Unique Visitors in September, +22% YOY and More Than 25 Million Users Larger than No. 2

ESPN App and ESPN Fantasy App Recorded All-Time Highs in Monthly Uniques and Minutes

ESPN Digital Ranked No. 1 Across Every Key Metric and Demographic

ESPN Digital reached an all-time high 109.3 million unique visitors (up +22% YOY) and 10.2 billion minutes of usage (up +10%) in September, capturing more than half of the entire U.S. sports category audience for the month. It also topped the no. 2 sports category property by more than 25 million users and logged its 10th straight record-setting monthly reach.

Additionally, the ESPN App and ESPN Fantasy App recorded all-time highs in monthly uniques (25.4 million and 10.7 million, respectively) and minutes (each with 2.8 billion). In fact, the ESPN App reached more users in September than any sports app has ever reached.*

ESPN Digital also ranked as the No. 1 U.S. digital sports property across every key metric, as well as all key demographics, fueled by audience expansion among younger and female fans. This includes persons 13-24 (+64% YOY), all females (+25%), and men 13-24 (+52%).

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Source: ESPN Research & Insights analysis of Comscore data including Comscore Media Metrix© Multi-Platform, Desktop 2+ and Total Mobile 13+, September 2019, and Comscore Mobile Metrix© Mobile App Only, All Applications, Total Mobile 13+, September 2019, U.S.

* Based on ESPN’s analysis of sports apps found within Comscore All Applications category.

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Kristie Adler

Kristie is Director of Communications for ESPN's Digital, Distribution, Strategy, Business Development, Sales, Marketing and Research divisions. She graduated from Penn State University and is based in New York City.
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