Another Record Audience for ESPN Podcasts in October
Breaks Record Set Last Month
In October and for the third straight month, ESPN Podcasts set a new record with a verified unique audience of 8.1 million. The total represents an increase of 27% over October 2018 and is the 10th consecutive month of year-over-year growth. Last month’s record was 7.5 million.
The leading driver behind the growth was Fantasy Focus Football which enjoyed a 25% increase, adding 319,000 uniques and growing to 1.6 million, its second most uniques ever.
Also of note and a sign of the public’s great anticipation for the new season, NBA podcasts performed particularly well. In fact, The Lowe Post averaged 666,000 uniques, up 31% over last year.
In addition, ESPN Podcasts had 46.1 million downloads, also a new record. The total is 6% higher than October 2018, which held the previous record.
“ESPN’s podcast business has certainly been building great momentum which we expect to continue with the recent launch of ESPN Daily,” said Tom Ricks, ESPN vice president, digital strategy and marketing within ESPN Audio. “We remain very bullish on the podcast space and that ESPN is best suited to capitalize on the format in the sports genre.”
ESPN’s unique podcast audience is verified by Podtrac.
ESPN Audio launched its first podcast in 2005 and is a leader in the sports genre – reaching a record verified unique audience of 8.1 million in October – with more than 35 original offerings, plus shows from ESPN Radio and television. ESPN’s podcasts focus on sports passions (NFL, NBA, MLB, etc.), storytelling (“30 for 30,” ESPN Daily) and compelling personalities. The most popular titles include Fantasy Focus Football, The Lowe Post as well as podcasts of ESPN Radio’s The Dan Le Batard Show with Stugotz, and TV’s First Take, Pardon the Interruption and Around the Horn
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