ESPN Radio Kicks Off Fall Ratings Period with 7 Percent Audience & Time Spent Listening Increases in October

ESPN Audio

ESPN Radio Kicks Off Fall Ratings Period with 7 Percent Audience & Time Spent Listening Increases in October

ESPN Radio in October – the first month of the fall ratings book – saw its audience in the men 25-54 demographic in PPM markets on terrestrial radio increase 7 percent over Oct. 2018 during the 6 a.m.-6 p.m. ET weekday hours, according to Nielsen. The positive growth was aided by a time spent listening increase of 7 percent.

ESPN Radio’s The Will Cain Show continues to see very significant year-over-year audience growth on terrestrial radio in PPM markets in part due to recent additions to local lineups including ESPN Radio in Los Angeles. That success contributed to the show seeing a 12 percent increase across all platforms for M25-54 from the same time period in 2018.

In Oct., Golic and Wingo saw a monthly increase across platforms with M25-54 of 13 percent from Sept. 2019. The show was also up 13 percent and 11 percent for its ESPNEWS simulcast and terrestrial radio in PPM markets from the previous month, respectively.

The Dan Le Batard Show with Stugotz saw a significant 25 percent increase in Oct. over Sept. on terrestrial radio and a 7 percent audience gain month over month across platforms for M25-54.

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Contact: Michael Skarka at 860-766-1342 or [email protected]

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