Formula 1 Brazilian Grand Prix Earns Double-Digit Viewership Growth on ESPN2

F1Motorsports

Formula 1 Brazilian Grand Prix Earns Double-Digit Viewership Growth on ESPN2

Through 20 Live Races, F1 Average Audience Up 22 Percent Over Last Year

The live telecast of Sunday’s Formula 1 World Championship Brazilian Grand Prix on ESPN2 attracted a U.S. television audience that averaged double-digit increases over viewership for the last two editions of the race, continuing F1’s trend of season-long audience growth across ESPN networks.

The race had an average audience of 620,000 viewers on ESPN2, an increase of 32 percent over the race on ESPN2 last year (469,000) and up eight percent from the NBCSN audience of 571,000 in 2017. The Brazilian Grand Prix audience peaked at 757,593 as Max Verstappen drove to victory.

Through 20 races this season, Formula 1 is averaging 681,000 viewers on ESPN networks, an increase of 22 percent over the average of 557,000 at this point last year on ESPN networks and up 25 percent from the average of 544,000 on NBC networks in 2017.

Seventeen of the 20 races this season have seen year-over-year viewership increases on ESPN networks.

The 21-race Formula 1 season concludes on Sunday, Dec. 1, with the Abu Dhabi Grand Prix. The race airs at 8:05 a.m. ET on ESPN2.

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Andy Hall

I’m part of a team that handles PR/Communications for SportsCenter, including the SC Featured brand, and ESPN’s news platforms. In addition, I’m the PR contact for ESPN’s coverage of golf, motorsports (Formula 1), and the sports betting program Daily Wager. I’m based in Daytona Beach, Fla., and have been with ESPN since 2006.
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