Vikings-Seahawks Monday Night Football Delivers 14.2 Million Viewers

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Vikings-Seahawks Monday Night Football Delivers 14.2 Million Viewers

  • 23 Percent Increase vs. Week 13 Game in 2018
  • ESPN Wins the Night for the 13th Straight Monday
  • MNF is Up Eight Percent Season to Date on ESPN; 24 Percent on ESPN Deportes

This week’s Monday Night Football game – a Seattle Seahawks 37-30 home victory over the Minnesota Vikings – averaged 14,160,000 viewers on ESPN and ESPN Deportes, according to Nielsen. This is an increase of 23 percent vs. MNF’s Week 13 game last year (Washington Redskins-Philadelphia Eagles – 11,504,000 viewers).

The Vikings-Seahawks game telecast helped ESPN win the night among all networks, broadcast or cable, in households, viewers and key male and adult demos (18-34, 18-49, 25-54 and 55+). MNF was also the highest-rated telecast of the night across all broadcast and cable networks among the same demos. ESPN has now won the night all 13 Mondays since the start of the NFL season, while MNF has been the No. 1 telecast those same weeks.

On ESPN, Vikings-Seahawks averaged 14,030,000 viewers, which is an increase of 23 percent vs. Week 13 last year. The audience peaked from 10:15-10:30 p.m. ET – middle of the third quarter and the score tied – with 15,600,000 viewers. ESPN Deportes added 131,000 viewers, which is an increase of nine percent vs. Week 13 last year.

Local markets:

  • Minneapolis-St. Paul: The game delivered a 12.5 rating on ESPN and 27.7 rating on WCCO-CBS for a combined 40.2 rating.
  • Seattle: The game delivered a 15.6 rating on ESPN and a 28.9 on KIRO-CBS for a combined 44.5 rating.

The top 10 markets: Portland, Ore. (16.8), San Diego (12.6), Denver (11.6), Kansas City (11.4), Milwaukee (10.7), Phoenix (10.7), Austin (10.6), Sacramento (10.4), San Francisco (10.3) and Norfolk, Va. (10.2).

Through 14 games, MNF’s average audience of 12,672,000 viewers is up eight percent season-to-date (vs. 11,747,000 in 2018).

ESPN Deportes’ Monday Night Football average audience of 105,000 viewers is up 24 percent season-to-date (85,000 in 2018).

Next Week: Running back Saquon Barkley will lead the New York Giants into Philadelphia to face quarterback Carson Wentz and the Eagles, in a NFC East Division matchup, on ESPN’s Monday Night Football (Dec. 9 at 8 p.m. ET).

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Mac Nwulu

I joined ESPN in 1998 and since then, it's been a great experience managing PR and communications for a range of ESPN initiatives and properties, including soccer, NFL and The Undefeated, ESPN’s site focusing on sports, race and urban culture and how they intersect.
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