ESPN Digital Sets U.S. Sports Category Record 117.4 Million Unique Visitors in January

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ESPN Digital Sets U.S. Sports Category Record 117.4 Million Unique Visitors in January

Ranked No. 1 Across Every Key Metric and Demographic

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ESPN Digital kicked off the new year setting a sports category record 117.4 million unique visitors, up +19% YOY. It also captured 5.9 billion total minutes, up +9% YOY, for its best January on record. ESPN has maintained its lead as the No. 1 U.S. sports property for monthly unique visitors for the 23rd month in a row.

Additionally, the ESPN App logged its third-largest month ever in terms of uniques with 24.7 million, up +24% YOY. ESPN.com alone also reached a record high 102.0 million unique visitors.

ESPN Digital ranked as the No. 1 U.S. digital sports property across every key metric, as well as key demographics, fueled by audience expansion among younger and female fans. This includes persons 13-17 (+28% YOY), all females (+29%), and men 13-17 (+29%).

Click infographic to download.

Source: ESPN Research & Insights analysis of Comscore data including Comscore Media Metrix© Multi-Platform, Desktop 2+ and Total Mobile 13+, January 2020, and Comscore Mobile Metrix© Mobile App Only, All Applications, Total Mobile 13+, January 2020, U.S.

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Kristie Adler

Kristie is Director of Communications for ESPN's Digital, Distribution, Strategy, Business Development, Sales, Marketing and Research divisions. She graduated from Penn State University and is based in New York City.
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