ESPN Reaches Agreement with Megaphone for Podcast Distribution and Ad Serving

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ESPN Reaches Agreement with Megaphone for Podcast Distribution and Ad Serving

Photo of Dave Nagle Dave Nagle Follow on Twitter June 10, 2020

ESPN announced today that it will leverage Megaphone’s publishing and ad insertion platform for its network of podcasts beginning in July.

Among the features ESPN will use are Megaphone’s enterprise-level podcast hosting, publishing, dynamic ad insertion, campaign management, forecasting, and analytics tools. ESPN will benefit from the platforms emphasis on time-saving workflows, precision ad operations and forecasting capabilities.

Megaphone platform will support ESPN’s leading slate of sports podcasts, including “Fantasy Focus Football” with Matthew Berry, Field Yates, and Stephania Bell; “The Lowe Post” with Zach Lowe; “The Woj Pod” with Adrian Wojnarowski, “The Hoop Collective” with Brian Windhorst, The “SVPod” with Scott Van Pelt, and “ESPN Daily” with Mina Kimes.

‍About ESPN Podcasts

ESPN Audio launched its first podcast in 2005 and is a leader in the sports genre – in 2019 ESPN Podcasts were downloaded in total a record 425 million times, by on average six million listeners a month – with more than 35 original offerings, plus shows from ESPN Radio and television. Offerings focus on “sports passions” (NFL, NBA, MLB, etc.), storytelling (30 for 30 and ESPN Daily with Mina Kimes) and compelling personalities. The most popular titles include 30 for 30, Fantasy Focus Football, The Lowe Post, and podcasts of ESPN Radio’s The Dan Le Batard Show with Stugotz, and TV’s First Take. 

About Megaphone

Megaphone is a US-based podcast technology company that provides hosting and ad-insertion capabilities for publishers and targeted ad sales for brand partners. The Megaphone platform connects enterprise-level podcasters and media companies with best-in-class tools to publish, monetize, and measure their audio content. Megaphone Targeted Marketplace (MTM) revolutionizes podcast advertising by offering brands unprecedented listener reach, true measurement, efficient execution, and guaranteed brand safety. Megaphone Studios provides end-to-end creative services for advertisers, developing breakthrough audio ads that envelop the user and drive results.

 

Megaphone Media Contact:

Mallory Edmondson

WIT Strategy for Megaphone

[email protected]

 

ESPN Media Contact: 

Dave Nagle

[email protected]

 

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Photo of Dave Nagle Dave Nagle Follow on Twitter June 10, 2020
Photo of Dave Nagle

Dave Nagle

As I write this on 11-11-21, it's now 35 years for me at ESPN, the only real job I’ve ever had. I joined merely to help with the upcoming America’s Cup in Australia. I was told it would be for three months at all of $5.50 per hour. I like to say I simply kept showing up. I’ve worked on almost every sport, plus answered viewer calls and letters (people used to write!), given tours, written the company newsletter and once drove NASCAR’s Jeff Gordon to the local airport. My travels have been varied…I’ve been to Martinsville, Darlington, Indy and Super Bowls; the America’s Cup (all 3) in San Diego and College GameDay in the sport’s meccas such as Eugene, Auburn, Lubbock, Stillwater and more; the NBA Finals, Wimbledon (16 times and counting) and the “other Bristol,” the one with a race track in Tennessee. These days, my main areas are tennis, UFC, boxing, network-wide ratings (by month/quarter/year), and corporate communications documents, including fact sheets, chronologies, lists and nearly 35 of the Year in Review press releases. UPDATE EXACTLY ONE YEAR LATER: Today, November 11, 2022, I am retiring from ESPN -- 36 years to the day I began. As I ride off into the sunset – top down and E Street Radio blaring – I do so with so many wonderful memories, proud of my contributions and a heart full of gratitude for the opportunity. 
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