ESPN’s PGA Championship Coverage is Cable’s Most-Watched in 10 Years

GolfRatings

ESPN’s PGA Championship Coverage is Cable’s Most-Watched in 10 Years

Younger Viewers Help Drive Increases; Final Round Up 60 Percent Over 2019

Aided by another strong final day of viewership, ESPN’s live coverage of the PGA Championship at TPC Harding Park in San Francisco finished as the most-viewed edition of the event on cable since 2010, with younger viewers helping drive increases in several important demographics.

Sunday’s final round coverage, which aired from noon until 3 p.m. ET, averaged 1,965,000 viewers, up 60 percent over TNT’s final-round telecast from 2019 and the most-viewed final round on cable since 2010. Sunday’s telecast peaked at 2.4 million viewers and was above 2 million from 1:15 – 3 p.m.

Across all four rounds, ESPN averaged 1,659,000 viewers and 399,000 viewers in the ages 18-49 demographic, up 35 percent and 54 percent, respectively, from TNT’s coverage last year. In addition to being the most-viewed PGA Championship on cable since 2010, ESPN’s average of ages 18-49 viewers was up 40 percent over the past five years.

Younger viewers helped drive the increases – viewership among adults ages 18-34 was up 76 percent from 2019 and this was the most-viewed version of the championship on cable in the demographic since 2009.

Top local markets for the final round telecast with metered market rating:

West Palm Beach 2.6
Tampa – St. Petersburg 2.4
Indianapolis 2.4
Columbus 2.3
Cleveland 2.2
Greenville-Spartanburg 2.0
Denver 2.0
San Francisco 2.0
Atlanta 2.0
Orlando, Phoenix, Portland 1.9

ESPN was in the first year of a new, 11-year deal to televise the PGA Championship, and was airing the event for the first time in 30 years

ESPN+ also featured extensive live streaming coverage throughout the day, including early coverage from 10 a.m. – noon and 11 hours of Featured Groups on two streams as well as a Featured Hole stream of the 18th hole.

-30-

Media contacts:

 

[email protected] (ESPN)

 

[email protected] and [email protected] (ESPN+)

Tags

Andy Hall

I’m part of a team that handles PR/Communications for SportsCenter, including the SC Featured brand, and ESPN’s news platforms. In addition, I’m the PR contact for ESPN’s coverage of golf, motorsports (Formula 1), and the sports betting program Daily Wager. I’m based in Daytona Beach, Fla., and have been with ESPN since 2006.
Back to top button
Close