SIAC, ESPN Agree to Multi-Year Media Rights Extension

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SIAC, ESPN Agree to Multi-Year Media Rights Extension

The Southern Intercollegiate Athletic Conference (SIAC) and ESPN have reached a multi-year rights agreement that will feature SIAC football and basketball games through 2027.

Beginning in the fall of 2021, ESPN will feature at least 22 football games across ESPNU and ESPN+, including the SIAC Football Championship. In addition, ESPN will have the exclusive rights to all Men’s and Women’s Basketball Championship preliminary rounds on ESPN+, and the SIAC Men’s and Women’s Basketball Championship Games on ESPN networks.

SIAC commissioner Gregory Moore remarked: “We are very proud to both continue and broaden our media relationship with ESPN to provide the SIAC with the best and most meaningful opportunity to showcase our member institutions and student-athletes on both ESPN networks and streaming platforms. We also appreciate ESPN’s commitment to our league, which will enable us to generate exciting live game content and produce compelling complementary programming for our fans.”

“We are extremely excited about this new relationship with ESPN,” said Dr. Paul Jones of Fort Valley State & Chair of Presidents’ Council. “This landmark Division II agreement will provide tremendous exposure for our student athletes, while showcasing an exciting brand of athletics in The Southern Intercollegiate Athletic Conference.”

Collegiate Sports Management Group Chief Operating Officer Ray Katz, who led the CSMG team that advised the SIAC, stated: “We are privileged to represent the SIAC and support these superb institutions. By working with ESPN – the industry leader in sports television and streaming – the SIAC can showcase competitive games and talented student-athletes while securing crucial exposure for the conference and its constituents.”

“We are delighted to expand ESPN’s relationship with the SIAC for the next several years,” said Dan Margulis, ESPN senior director, programming and acquisitions. “One of the top NCAA Division II conferences in the country, we look forward to being the home for many of the SIAC’s biggest football and basketball matchups as we further spotlight their talented student-athletes and member institutions and continue our commitment to supporting HBCU athletics.”

ESPN is already set to showcase the SIAC during Week 1 of the 2021 college football season with the inaugural Red Tails Classic, a college football event launched by ESPN Events to showcase Historically Black College and Universities. The inaugural game will feature Tuskegee University and Fort Valley State University on Sunday, Sept. 5, at 7 p.m. ET, on ESPNU. More information is available here.

About ESPN+
ESPN+ is the industry-leading sports streaming service that offers fans in the U.S. thousands of live sports events, original programming not available on ESPN’s linear TV or digital networks and exclusive editorial content from dozens of ESPN writers and reporters. Launched in April 2018, ESPN+ has grown to more than 13.8 million subscribers.

Fans sign up to ESPN+ for just $5.99 a month (or $59.99 per year) at ESPN.com, ESPNplus.com or on the ESPN App (mobile and connected devices). It is also available as part of The Disney Bundle that gives subscribers access to Disney+, ESPN+ and Hulu for $13.99/month (Hulu w/ads) or $19.99/month (Hulu w/o ads).

About ESPNU
ESPNU launched March 4, 2005. The 24-hour college sports television network televises more than 750 live events annually. Action includes a variety of top football and men’s and women’s basketball games, as well as Olympic sports from 27 Division I conferences. ESPNU is the destination for premier collegiate and high school programming, including elite football, basketball, baseball, softball and lacrosse events. ESPNU, as part of ESPN’s wide-ranging agreement with the NCAA, has extensive coverage of NCAA Championship events.

About the SIAC
The SIAC is a NCAA athletic conference consisting primarily of historically black colleges and universities with headquarters in downtown Atlanta, Georgia. The SIAC includes 14 member institutions (Albany State University, Allen University, Benedict College, Central State University, Clark Atlanta University, Fort Valley State University, Kentucky State University, Lane College, LeMoyne-Owen College, Miles College, Morehouse College, Savannah State University, Spring Hill College, and Tuskegee University), which are located within a contiguous six-state footprint (Alabama, Georgia, Kentucky, South Carolina, Tennessee and Ohio). The SIAC sponsors seven men’s and six women’s sports and is a proud member of the NCAA Division II. For more information, visit www.thesiac.com.

About Collegiate Sports Management Group
Founded in 2014, CSMG is a College Sports Properties Group that drives the business performance of college athletic conferences and schools, providing them with a successful growth strategy, and generating revenue to support their athletic departments and initiatives. CSMG specializes in Marketing Rights/Revenue Generation, Content Creation & Distribution, Media Rights Strategy & Negotiation, Sponsorship Sales, Licensing, Event Production & Management, CRM, Ticketing and esports. CSMG esports rights encompass the ECAC, the NJCAA, and most of the other 20+ conferences represented by CSMG for traditional sports. To learn more about Collegiate Sports Management Group’s client and case studies, visit www.collegiatesmg.com

Amanda Brooks

Amanda is the Communications Manager for college football and SEC Network, and oversees publicity for college gymnastics and track & field across all ESPN networks. Amanda is a proud alum of Hendrix College in Conway, Ark., and earned her master's in ethics from Vanderbilt University. A native of Kent, Ohio, she is a die-hard Cleveland Indians fan.
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