Championship Weekend Scores for ESPN across Platforms


Championship Weekend Scores for ESPN across Platforms

  • 60.7 Million Viewers Reached across ESPN Networks and ABC – 1 in 3 TV Viewers 
  • Biggest Weekend for ESPN Digital since March 

A variety of champions were crowned this weekend and ESPN/ABC were right in the thick of it, setting notable viewership and usage marks. Overall, for the three days (Saturday-Monday), 60,658,000 viewers tuned in to an ESPN network or sports on ABC – one in three TV viewers in the U.S.    

“This past weekend is a testament to sports being back…period,” said Flora Kelly, ESPN vice president, strategic and brand insights.  “Through our top-notch and diverse portfolio of rights, ESPN is the only brand that reaches the vast and diverse group of people we call sports fans.  Our ability to serve these fans across various platforms ensures we stay with them and cater to their sports needs throughout such a pivotal sports weekend.”  

Other significant results: 

  • Saturday’s UFC 264 Prelims across ESPN, ESPN Deportes and ESPN+ was the highest-rated UFC prelims since UFC 246, and UFC 264 was the best ESPN+ PPV to date. 
  • The weekend’s Wimbledon singles finals peaked at 1.6 million viewers for Saturday’s Ladies’ Championship and 2.6 million for Sunday’s Gentlemen’s Championship. 
  • Sunday’s final of the UEFA EURO 2020 averaged 6.5 million viewers, up 31% from the 2016 championship game.  It was the most-watched EURO telecast since 2008.
  • Sunday’s Game 3 of The NBA Finals averaged 9.1 million viewers, up 51% from the same game last year.  Also, the telecast propelled ABC to win the night across all of television and in all key demos, including the Adult and Male demos. 
  • That night’s MLB Draft was the most-watched first round ever. 
  • Monday’s Home Run Derby was the most-watched since 2017, up 13% to an average of 7.1 million viewers. 
  • ABC and ESPN were the top two networks in prime time from Saturday through Monday among all viewers and among all key male and adult demos. 
  • For the three days, ESPN’s digital reach was the most since March 20, the start of March Madness. 
  • ESPN and ABC drove 55% of social interactions about live sports.  The ESPYS was Saturday’s most social sporting event on linear television.
  • Nearly one billion minutes were spent streaming TVE and ESPN+ on ESPN and Hulu touchpoints, up 110% from the same weekend last year and up 231% from 2019. 



Dave Nagle

As I write this on 11-11-21, it's now 35 years for me at ESPN, the only real job I’ve ever had. I joined merely to help with the upcoming America’s Cup in Australia. I was told it would be for three months at all of $5.50 per hour. I like to say I simply kept showing up. I’ve worked on almost every sport, plus answered viewer calls and letters (people used to write!), given tours, written the company newsletter and once drove NASCAR’s Jeff Gordon to the local airport. My travels have been varied…I’ve been to Martinsville, Darlington, Indy and Super Bowls; the America’s Cup (all 3) in San Diego and College GameDay in the sport’s meccas such as Eugene, Auburn, Lubbock, Stillwater and more; the NBA Finals, Wimbledon (16 times and counting) and the “other Bristol,” the one with a race track in Tennessee. These days, my main areas are tennis, UFC, boxing, network-wide ratings (by month/quarter/year), and corporate communications documents, including fact sheets, chronologies, lists and nearly 35 of the Year in Review press releases. UPDATE EXACTLY ONE YEAR LATER: Today, November 11, 2022, I am retiring from ESPN -- 36 years to the day I began. As I ride off into the sunset – top down and E Street Radio blaring – I do so with so many wonderful memories, proud of my contributions and a heart full of gratitude for the opportunity. 
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