Viewership for NBA Finals Game 2 on ABC Up 41 Percent From Last Year

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Viewership for NBA Finals Game 2 on ABC Up 41 Percent From Last Year

Won the Night Across All of Television and In All Key Demos

  • Through Two Games NBA Finals Up 26 Percent Year Over Year
  • NBA Finals Continues to Set 20-Year Local Market Ratings

Viewership for Game 2 of the NBA Finals on ABC was up 41 percent from last year’s Game 2, according to Nielsen. The ABC broadcast averaged 9,380,000 viewers, peaking with 11,100,000 million viewers from 10:45-11 p.m. ET.

The Phoenix Suns victory over the Milwaukee Bucks in Game 2 (July 8) propelled ABC to win the night across all of television and in all key demos, including the Adult and Male demos.

Through two games, the 2021 NBA Finals is averaging 8,970,000 viewers, up 26 percent from last year. The audience for this year’s NBA Finals Game 2 was up 10 percent from Game 1.

Additionally, the NBA Finals continues to set 20-year ratings records in the Phoenix and Milwaukee markets. The Game 2 broadcast drew a 24.9 rating in the Phoenix market, the best since 2000, and a 24.8 rating in the Milwaukee market, the best since 2001.

ABC’s coverage of the NBA Finals continues with Game 4 on Wednesday, July 14, at 9 p.m.

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Shakeemah Simmons-Winter

I am a senior publicist for men’s pro sports, working predominantly with the NBA and FIBA properties. I’m a Jersey City, NJ native, so I cheer for all New York sports and athletes, win or lose. I began my sports career as a small forward for JCPS #9’s elementary basketball team, and then years later gave up my hoop dreams (sort of) to work as the Public Relations Coordinator for the New York Knicks. Prior to working in sports, I briefly worked as an intern turned production assistant for the Wendy Williams Show. I earned a B.A. in Communications from Cheyney University of Pennsylvania, where I met my husband Matthew, and later attended New York University to earn a M.S. in Public Relations and Corporate Communications. I am excited to continue my sports journey with some of the most knowledgeable professionals in the sports industry.
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