Viewership for NBA Finals Game 4 on ABC Up 35 Percent From Last Year

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Viewership for NBA Finals Game 4 on ABC Up 35 Percent From Last Year

Won the Night Across All of Television and In All Key Demos

  • Through Four Games NBA Finals Up 34 Percent Year Over Year
  • Game 4 Peaked with 12,559,000 Viewers
  • 20-Year Ratings Records in Milwaukee and Phoenix Markets

Viewership for Game 4 of the NBA Finals on ABC was up 35 percent from last year’s Game 4, according to Nielsen. The ABC broadcast averaged 10,254,000 viewers, peaking with 12,559,000 viewers from 11:15-11:30 p.m. ET.

The Milwaukee Bucks victory over the Phoenix Suns in Game 4, making the series 2-2, propelled ABC to win the night across all of television and in all key demos, including the Adult and Male demos.

The Game 4 audience was up 14 percent vs. the Game 3 audience. Through four games, the 2021 NBA Finals is averaging 9,311,000 viewers, up 34 percent from last year.

Additionally, Game 4 generated a 29.6 rating in the Milwaukee market, making it the highest-rated NBA game in the market since 2001. The broadcast drew a 25.4 rating in the Phoenix market, making it the highest-rated NBA game in the market since 2000.

ABC’s coverage of the NBA Finals continues with Game 5 on Saturday, July 17, at 9 p.m. The NBA Finals is also available to stream via the ESPN App.

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Shakeemah Simmons-Winter

I am a senior publicist for men’s pro sports, working predominantly with the NBA and FIBA properties. I’m a Jersey City, NJ native, so I cheer for all New York sports and athletes, win or lose. I began my sports career as a small forward for JCPS #9’s elementary basketball team, and then years later gave up my hoop dreams (sort of) to work as the Public Relations Coordinator for the New York Knicks. Prior to working in sports, I briefly worked as an intern turned production assistant for the Wendy Williams Show. I earned a B.A. in Communications from Cheyney University of Pennsylvania, where I met my husband Matthew, and later attended New York University to earn a M.S. in Public Relations and Corporate Communications. I am excited to continue my sports journey with some of the most knowledgeable professionals in the sports industry.
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