Viewership for the 2021 NBA Finals on ABC Up 32 Percent From Last Year


Viewership for the 2021 NBA Finals on ABC Up 32 Percent From Last Year

Game 6 Won the Night Across All of Television and In All Key Demos

Game 6 Peaked with 16,536,000 Viewers

25-Year Ratings Records in Milwaukee and Phoenix Markets

The 2021 NBA Finals presented by YouTube TV on ABC concluded on Tuesday, July 20 when the Milwaukee Bucks defeated the Phoenix Suns to win the franchise’s first NBA Championship in 50 years.

Viewership of the 2021 NBA Finals on ABC was up 32 percent from last year’s NBA Finals, according to Nielsen. The six -game series averaged 9,911,000 viewers.

Tuesday’s title clinching Game 6 broadcast was up 50 percent and was the most-watched game of the series. The broadcast averaged 12,517,000 viewers, peaking with 16,536,000 viewers from 11:30– 11:45 p.m. ET.

Game 6 delivered the largest audience on television in the key demographic of People 18-34 since February 2021 and propelled ABC to win the night across all of television and in all key demos, including the Adult and Male demos.

Last night’s game set 25-year ratings records in the Milwaukee (41.5 rating) and Phoenix (25.9 rating) markets.

2021 NBA Draft presented by State Farm airs Thursday, July 29, at 8 p.m. ET on ABC and ESPN.


Shakeemah Simmons-Winter

I am a senior publicist for men’s pro sports, working predominantly with the NBA and FIBA properties. I’m a Jersey City, NJ native, so I cheer for all New York sports and athletes, win or lose. I began my sports career as a small forward for JCPS #9’s elementary basketball team, and then years later gave up my hoop dreams (sort of) to work as the Public Relations Coordinator for the New York Knicks. Prior to working in sports, I briefly worked as an intern turned production assistant for the Wendy Williams Show. I earned a B.A. in Communications from Cheyney University of Pennsylvania, where I met my husband Matthew, and later attended New York University to earn a M.S. in Public Relations and Corporate Communications. I am excited to continue my sports journey with some of the most knowledgeable professionals in the sports industry.
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