ESPN Releases New Creative “More To Be A Fan Of” Targeting Sports Fans for Disney Bundle

Sales & Marketing

ESPN Releases New Creative “More To Be A Fan Of” Targeting Sports Fans for Disney Bundle

ESPN has launched a new creative campaign targeting sports fans for the Disney Bundle. “More To Be A Fan Of” appeals to ESPN’s fans as passionate consumers of great stories and characters. The Disney Bundle is a one-stop streaming subscription offer that gives customers the power to build and customize their video subscription plan with Disney+, Hulu, and ESPN+.

ESPN worked with Austin creative agency Preacher on the new campaign that reminds fans that the elements in sports that they love the most – heroes, villains, victories, defeats, dynasties, and Cinderella stories – can be found in Disney+ and Hulu content as well. The creative uses a mix of footage from sports moments, TV shows, and films to show how the Disney bundle provides fans with entertaining stories in all formats. The spot launches across ESPN networks today.

“This campaign is about harnessing the power of sports to show our viewers that their fandom can be even broader. The themes we celebrate in sports on ESPN platforms are the very same themes found in The Disney Bundle,” said Seth Ader, Vice President, Brand Marketing, ESPN. “Great storytelling knows no bounds, and the Disney Bundle is the sports fan’s home for the greatest storytelling in streaming.”

“Sports fans aren’t just sports fans. That was the simple insight. The aspects of any game that bring us to the edge of our seats exist across all forms of entertainment. And connecting those dots proved to be rich creative territory. While this is just a single spot, there could easily be a dozen,” says Greg Hunter and Kellyn Blount, Executive Creative Directors at Preacher. “To ESPN’s immense credit, the anthemic nature of the work was the goal from the get-go. This was never about telling anyone what a great deal the Disney Bundle is (though it is), it was about offering sports fans a ticket to three of the entertainment world’s greatest kingdoms.”

CREDITS:

For ESPN:

EVP Marketing, ESPN & Networks: Laura Gentile

EVP Marketing & Content Curation, Disney+ & ESPN+: Joe Earley

EVP & GM, ESPN+: Russell Wolff

VP Marketing: Seth Ader

VP Creative, Disney+: Andy Baker

Marketing: Peter Mulally, John Lobo, Corley Stone

Production: Jon Little

Project Management: Angelica Corral

 

Agency: Preacher

Chief Creative Officer: Rob Baird

Chief Executive Officer: Krystle Loyland

Chief Strategy Officer: Seth Gaffney

ECD/Copywriter: Greg Hunter

ECD/Art Director: Kellyn Blount

Copywriter: Justin Grady

Art Director: Jeff Anderson

Designer: Marissa Servantez

Group Brand Director: Heath Tavrides

Jr. Brand Manager: Paige Majdic

Strategy Director: Doug Kleeman

Strategist: Zachary Stubblefield

Executive Producer: Stacey Higgins

Senior Producer: Tyler Divine

Production Coordinator: Aggie Ryan

Business Affairs: Miiko Martin

 

Edit House: Uppercut

Sr. Producer: Chris Muldoon

Head Of Production: Lisa Sadek

Managing Director: Lisa Houck

Editor: Mike Sobo

Assistant Editor: Nick Bruce

Apprentice Editor: Jake Jennewein

 

Mix: Heard City

Sound Engineer: Eric Warzecha

Audio Producer: Nick Duvarney

 

Finish House: Uppercut

Senior Producer: Chris Muldoon

After Effect/Grx: Maxime Benjamin

Flame Artist: Marc Goldfine

Assistant Flame: Marcus Wei

Head of VFX: John Geehreng

 

Telecine: CO3

Colorist: Tim Masick

 

About The Disney Bundle

The Disney Bundle is a one-stop streaming subscription offer that gives customers the power to build and customize their video subscription plan with Disney+, Hulu, and ESPN+. Starting at $13.99 per month, subscribers get access to one of the largest streaming collections of live and on-demand entertainment, kids, news, and sports content from some of the biggest brands and franchises – with over 100,000 movie titles, TV episodes, original shows and sports events – through one single subscription. Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. Hulu is the only service that gives viewers instant access to current shows from every major U.S. broadcast network; libraries of hit TV series and films; and acclaimed Hulu Originals like Emmy® and Golden Globe® Award-winning series “The Handmaid’s Tale” to breakout hits like “Little Fires Everywhere.” ESPN+ lets you stream thousands of live events and archives, including UFC Fight Nights and PPV events, NHL, soccer matches from LaLiga, FA Cup, Bundesliga, MLS and more, MLB, PGA Tour, Grand Slam tennis, college sports from 20 conferences, and much more. The stories you love and the entertainment that you want are all on your own terms. There’s something for everyone! To subscribe, click here.

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Olivia Wilson

Based out of Austin, Texas, Olivia Wilson is a communications manager focusing on ESPN+, The Walt Disney Company's leading direct-to-consumer sports streaming service. Prior to joining the DMED Communications team, Wilson worked in ESPN Communications on X Games, Marketing and Corporate Citizenship for five years. Wilson is a proud graduate of Florida State University.
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