ESPN Releases ‘The Greatest Story Ever Played’ Creative for 2022 College Football Season

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ESPN Releases ‘The Greatest Story Ever Played’ Creative for 2022 College Football Season

Campaign highlights the great college football stories created on and off the field

ESPN recently announced its latest creative campaign, ‘The Greatest Story Ever Played,’ promoting the 2022 college football season on ESPN. A collaboration with Arts & Letters, the campaign highlights the sentiment surrounding great college football stories – on and off the field – and the variety of ways the sport captures the attention of fans.

The creative launched across ESPN networks Saturday, Aug. 27, debuting during ESPN’s College GameDay Built by The Home Depot preview show.

“There are a million great college football stories with a million great ways to tell them, and that’s what we aim to capture with ‘The Greatest Story Ever Played’ platform,” said Emeka Ofodile, ESPN Vice President, Sports Marketing. “It’s a campaign built to celebrate the return of football and the numerous stories that will unfold from Week 0 until the confetti falls in January.”

The creative – which is part of the larger campaign – features Emmy Award-winning analyst Kirk Herbstreit giving a riveting lecture about ‘The Greatest Story Ever Played’ to a classroom filled with fans, coaches, mascots and band members across all the conferences that make up the fabric of the college football universe.

Cameos include Notre Dame head coach Marcus Freeman; school mascots Big Al (Alabama), Lucille (Cincinnati), Rameses (North Carolina) and Sebastian the Ibis (Miami); Michigan and Utah cheerleaders; the Tennessee State Tiger Gems dance team and a TSU Aristocrat of Bands drum major; and The Ohio State sousaphone player.

In all, more than 30 different FBS and FCS college football programs were represented among the fans, students, mascots and more during the ESPN shoot – showcasing the depth and diversity of schools within college football.

“The whole idea behind ‘The Greatest Story Ever Played’ stems from the thought that college football, maybe more than any other sport, is full of incredible stories on and off the field,” said Andrew Kong, Creative Director at Arts & Letters. “We wanted to stay authentic to the sport with real fans, real mascots, real relics — even a real sousaphonist. The conceit for the launch anthem is that all of college football has gathered in this college lecture hall, led by Kirk Herbstreit.”

Credits: “CFB on ESPN: The Greatest Story Ever Played”
First Air Date: August 27, 2022

Client: ESPN
EVP, Commercial Marketing, Disney Networks & ESPN: Laura Gentile
VP, Sports Marketing: Emeka Ofodile
Senior Director, Sports Marketing: Curtis Friends
Director: Sports Marketing: Maggie Davis Lewin
Manager, Sports Marketing: David Dessau
Associate Manager, Sports Marketing: Willi Anderson
Associate Manager, Sports Marketing: John Hewer
Director, Talent Content: Stacey Pressman
Senior Talent Producer: Zuriel Loving
Senior Talent Producer: Katie Hennessey
Senior Talent Producer: Lindsey Steckel
Talent Coordinator: Dee Bosa
Managing Producer: Lindsey Lloyd
Associate Producer, G&L: Cameron Gross
Music Director: Kevin Wilson
Music Ops Supervisor: Joanne Strange
Music Coordinator: Caitlin Delvillano

Agency: Arts & Letters Creative Co.
Founder, Executive Creative Director: Charles Hodges
Director of Strategy: Andy Grayson
Director of Production: Temma Shoaf
Creative Director: NJ Placentra
Creative Director: Andrew Kong
Creative Director: Molly Jamison
Creative: Rob Munk
Creative: Scott Hayes
Creative: Chris Kim
Creative: Cory McCollum
Creative: Joe Jones
Designer: Andrew Caturano
Executive Producer: Calleen Colburn
Producer: Danny Ryan
Producer: Collyn Dixon
Group Business Director: Brenda Schneider
Business Director: Martin Madriaga
Business Manager: Erin Shepherd
Strategy Director: Alex Morrison
Strategist: Millie Tunnell
Director of Business Affairs: Lenora Cushing
Business Affairs: Jennifer Kmetzsch
Music Supervisor: Cam DiNunzio

Production: O Positive
Director: Jun Diaz
Executive Producer: Marc Grill
Head of Production: Devon Clark
Producer: Eric Liney 

Editorial: Mackcut
Editor: Pamela Petruski
Assistant Editor: Brandon Alexander
Executive Producer: Gina Pagano
Executive Producer: Alexandre Dussault

VFX: Parliament VFX
Lead Artist: Nathan Kane
Director of Production: Kat Maidment

Color: Rare Medium
Colorist: Mikey Rossiter
Senior Producer: Evan Bauer

Audio Mix: Sonic Union
Engineer: Steve Rosen
Executive Producer: Pat Sullivan

Music: APM

John R. Manzo

Based in New York City, John Manzo is a Communications Manager for ESPN with a focus on ESPN BET, sports betting, consumer marketing and corporate citizenship. He is a Michigan native, Detroit sports fan and proud Central Michigan University graduate.
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