ESPN ‘This is SportsCenter’ Campaign Returns with “Orange Slices”

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ESPN ‘This is SportsCenter’ Campaign Returns with “Orange Slices”

First spot features USWNT soccer stars Megan Rapinoe, Becky Sauerbrunn, and Sophia Smith

ESPN is officially bringing the fan-favorite ‘This is SportsCenter’ campaign back this week.

The first spot, titled “Orange Slices,” will be shown – fittingly – during the Capital One Orange Bowl between No. 6 Tennessee and No. 7 Clemson on Friday, Dec. 30th at 8p ET on ESPN.

The creative, developed in partnership with Arts & Letters, features United States Women’s National Team soccer stars Megan Rapinoe, Becky Sauerbrunn, and Sophia Smith, alongside SportsCenter anchor Nicole Briscoe and Otto the Orange.

This is SportsCenter is iconic, and a campaign that everyone knows and loves. It is at the core of who we are at ESPN, and we’re thrilled it’s returning at a key time in the sports calendar,” said Laura Gentile, Executive Vice President, Commercial Marketing, Disney Networks & ESPN. “This is SportsCenter featured timeless creative dating back to the mid-1990s, and it’s our job to uphold this standard and build upon it in new ways.”

This will be the first This is SportsCenter ad since 2019. More commercials are set to launch throughout the year featuring Olympic Gold Medalist Track & Field phenom Sydney McLaughlin, additional prominent athletes, SportsCenter anchors such as Elle Duncan, Kevin Negandhi, Jay Harris, and Hannah Storm, as well as memorable mascots.

Creative Credits
ESPN
Laura Gentile – EVP, ESPN Marketing and Social Media
Seth Ader – VP, Brand Marketing
Peter Mulally – Senior Director, Brand Marketing
John Lobo – Associate Director, Brand Marketing
Lenny Washington – Marketing Coordinator, Brand Marketing
Stacey Pressman – Director, Talent Production
Katie Hennessey – Sr. Talent Producer
Matt Cheron – Associate Director, Marketing Production
Jonathan Little – Associate Producer II , Marketing Production
Cameron Gross – Associate Producer, Grande & Leonard
David Wimberley – Production Coordinator
Thomas Hamilton – Production Coordinator
J’Ron Erby- Social Media Manager, ESPN Social Content
Jordan Toczynski – Sr. Social Media Specialist, ESPN Social Content
Lauren Giudice – Social Media Manager, ESPN Social Content
Allie Snow – Social Media Specialist 1, ESPN Social Content
Chris Duffy – Director, Talent Management, ESPN Talent Development & Planning
Kalidia Reyes – Talent Relations Manager, ESPN Talent Development & Planning

Arts & Letters
Charles Hodges – Founder/ECD
Temma Shoaf – Head of Production
Andy Grayson – Director of Strategy
Andrew Kong – Creative Director
NJ Placentra – Creative Director
Molly Jamison – Creative Director
Scott Hayes – Creative
Chris Kim – Creative
Calleen Colburn – Executive Producer
Andrea Rodriguez – Senior Producer
Austin Butler – Assistant Producer
Lenora Cushing – Director of Business Affairs
Jennifer Kmetzsch – Assistant Business Affairs Manager
Brenda Schneider – Group Business Director
Hill Shore – Business Director
Lauren Lawson – Business Manager

XYZ
Adrian Mojica – Director of Operations, XYZ
Whitney Green – Executive Producer, XYZ
Ryan Dunstan – Resource Manager, XYZ
Lauren Galanides – Senior Producer, XYZ
Pat Blumer – Edit Lead, XYZ
Sho Kellam – Assistant Editor, XYZ
Rachel Hamburger – Assistant Editor, XYZ

O Positive
Jim Jenkins – Director
Marc Grill – Executive Producer
Vince Vennitti – DP
Toni Barton – Production Designer

Company3
Tim Masick – Colorist
Ryan Moncrief – Color Producer
Stephen Winterhalter – Color Assistant 

Parliament 
Creative Lead
Nathan Kane
Kathleen Kirkman

Production
Anna Kravstov
Kat Maidment
Sebastien Le Coz

Barking Owl
Elizabeth McClanahan – Sound Designer & Mixer
Ashley Benton – Executive Producer
Jenna Pangilinan – Associate Producer
Kelly Bayett – Creative Director

 

John R. Manzo

Based in New York City, John Manzo is a Communications Manager for ESPN with a focus on ESPN BET, sports betting, consumer marketing and corporate citizenship. He is a Michigan native, Detroit sports fan and proud Central Michigan University graduate.
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