ESPN Continues ‘This is SportsCenter’ Campaign with “Stoppage Time”

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ESPN Continues ‘This is SportsCenter’ Campaign with “Stoppage Time”

  • United States Women’s National Team soccer stars Megan Rapinoe, Becky Sauerbrunn, and Sophia Smith return to campaign series
  • Spot set to air Monday during Super Wild Card game between Cowboys-Buccaneers

ESPN and the United States Women’s National Team soccer stars Megan Rapinoe, Becky Sauerbrunn, and Sophia Smith are back again…and maybe it’s because there was some “Stoppage Time.”

“Stoppage Time” is the latest This is SportsCenter commercial that will debut Monday, Jan. 16 during the NFL Super Wild Card weekend matchup between the Dallas Cowboys and Tampa Bay Buccaneers at 8:15 p.m. ET on ESPN.

The creative, developed in partnership with Arts & Letters, features Rapinoe, Sauerbrunn, Smith, alongside SportsCenter anchors Nicole Briscoe and Jay Harris. Even University of Connecticut mascot Jonathan the Husky made the short trip over to ESPN’s Bristol campus from Storrs, CT.

In the spot, Harris is walking Rapinoe, Sauerbrunn, Smith, Briscoe, Jonathan the Husky, and others through a usage report, but just as the clock strikes noon and the group gets ready to leave, in comes the referee with nine minutes of added time to the lecture (to Harris’ delight and everyone else’s dismay).

This is the third This is SportsCenter commercial to return since the return in late December. More ads will launch throughout the year featuring Olympic Gold Medalist Track & Field phenom Sydney McLaughlin, along with more athletes, mascots and SportsCenter anchors such as Hannah Storm, and others.

Creative Credits
ESPN
Laura Gentile – EVP, ESPN Marketing and Social Media
Seth Ader – VP, Brand Marketing
Peter Mulally – Senior Director, Brand Marketing
John Lobo – Associate Director, Brand Marketing
Lenny Washington – Marketing Coordinator, Brand Marketing
Stacey Pressman – Director, Talent Production
Katie Hennessey – Sr. Talent Producer
Matt Cheron – Associate Director, Marketing Production
Jonathan Little – Associate Producer II , Marketing Production
Cameron Gross – Associate Producer, Grande & Leonard
David Wimberley – Production Coordinator
Thomas Hamilton – Production Coordinator
J’Ron Erby- Social Media Manager, ESPN Social Content
Jordan Toczynski – Sr. Social Media Specialist, ESPN Social Content
Lauren Giudice – Social Media Manager, ESPN Social Content
Allie Snow – Social Media Specialist 1, ESPN Social Content
Chris Duffy – Director, Talent Management, ESPN Talent Development & Planning
Kalidia Reyes – Talent Relations Manager, ESPN Talent Development & Planning

 Arts & Letters
Charles Hodges – Founder/ECD
Temma Shoaf – Head of Production
Andy Grayson – Director of Strategy
Andrew Kong – Creative Director
NJ Placentra – Creative Director
Molly Jamison – Creative Director
Scott Hayes – Creative
Chris Kim – Creative
Calleen Colburn – Executive Producer
Andrea Rodriguez – Senior Producer
Austin Butler – Assistant Producer
Lenora Cushing – Director of Business Affairs
Jennifer Kmetzsch – Assistant Business Affairs Manager
Brenda Schneider – Group Business Director
Hill Shore – Business Director
Lauren Lawson – Business Manager

XYZ
Adrian Mojica – Director of Operations, XYZ
Whitney Green – Executive Producer, XYZ
Ryan Dunstan – Resource Manager, XYZ
Lauren Galanides – Senior Producer, XYZ
Pat Blumer – Edit Lead, XYZ
Sho Kellam – Assistant Editor, XYZ
Rachel Hamburger – Assistant Editor, XYZ

O Positive
Jim Jenkins – Director
Marc Grill – Executive Producer
Vince Vennitti – DP
Toni Barton – Production Designer

Company3
Tim Masick – Colorist
Ryan Moncrief – Color Producer
Stephen Winterhalter – Color Assistant 

Parliament
Creative Lead
Nathan Kane
Kathleen Kirkman

Production
Anna Kravstov
Kat Maidment
Sebastien Le Coz

Barking Owl
Elizabeth McClanahan – Sound Designer & Mixer
Ashley Benton – Executive Producer
Jenna Pangilinan – Associate Producer
Kelly Bayett – Creative Director

John R. Manzo

Based in New York City, John Manzo is a Communications Manager for ESPN with a focus on ESPN BET, sports betting, consumer marketing and corporate citizenship. He is a Michigan native, Detroit sports fan and proud Central Michigan University graduate.
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