ESPN’s Live Telecast of Inaugural Formula 1 Las Vegas Grand Prix Attracts 1.3 Million Viewers at 1 a.m. ET; Most-Viewed F1 Race Since June

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ESPN’s Live Telecast of Inaugural Formula 1 Las Vegas Grand Prix Attracts 1.3 Million Viewers at 1 a.m. ET; Most-Viewed F1 Race Since June

Even with a 1 a.m. ET starting time, the highly-anticipated inaugural Formula 1 Las Vegas Grand Prix attracted one of ESPN’s largest F1 audiences of the season on Sunday morning, Nov. 19.

The telecast, which ran from 1-3:05 a.m., averaged 1.3 million viewers, the third-largest F1 audience of the season on cable and sixth-largest overall on ESPN platforms this season. An average of 668,000 in the P18-49 demographic were tuned in as three-time World Champion Max Verstappen won a closely-contested race over Charles Leclerc and Sergio Perez.

The Las Vegas Grand Prix was the most-viewed F1 race since June’s Canadian Grand Prix on ABC (1.76 million) and the most-watched telecast of any kind on cable after 11 p.m. ET Saturday night and in the overnight hours. Viewership for the race peaked at 1.5 million between 1:15-1:30 a.m.

The race was also streaming on ESPN+ and the inaugural Las Vegas Grand Prix ranks as the second most-viewed F1 race on ESPN+ on record, behind only this season’s Miami Grand Prix.

The top 10 local market ratings for the race telecast:

Market Rating
Las Vegas 7.4
Los Angeles 1.5
Tulsa 1.3
Seattle 1.2
Phoenix 1.1
Sacramento 1.1
San Francisco 1.1
Salt Lake City 1.1
Dallas 0.9
Greenville/Spartanburg 0.9

Formula 1 qualifying, which aired from 2:54 – 4:09 a.m. ET on Nov. 17, averaged 626,000 viewers on ESPN.

With one race remaining, the 2023 F1 season remains on track to be the F1’s second most-viewed season ever on U.S. television, averaging 1.12 million viewers. Last year’s record-setting season, which included the inaugural Miami Grand Prix that averaged a record 2.6 million viewers, averaged 1.21 million viewers.

The 2023 season has had three of the four largest live F1 audiences in history on U.S. television:  

  • Miami 1.96 million
  • Monaco 1.79 million
  • Canada 1.76 million

The season will conclude with the Formula 1 Etihad Airways Abu Dhabi Grand Prix on Sunday, Nov. 26, at 7:55 a.m. ET on ESPN and ESPN+. Also returning for the final race is F1 Kids, a special alternate telecast designed for children, airing simultaneously on ESPNU.

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Media contact: [email protected]

Andy Hall

I’m part of a team that handles PR/Communications for SportsCenter, including the SC Featured brand, the E60 program, and ESPN’s news platforms. In addition, I’m the PR contact for ESPN’s Formula 1 coverage and golf majors (the Masters and PGA Championship). I’m based in Daytona Beach, Fla., and have been with ESPN since 2006.
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