ESPN has released its College Football Playoff (CFP) National Championship promotional creative featuring world renowned superstar Beyoncé’s newly-released track, ‘MY HOUSE.’ The spot debuts today and runs up until the CFP National Championship Presented by AT&T between No. 1 Michigan and No. 2 Washington.
It’s only fitting to have the chart-topping Houston native covering this year’s creative, as the grand finale of ESPN’s industry-leading college football productions takes place in Houston, Texas. The pinnacle of the college football campaign concludes in Houston’s NRG Stadium, home of the Houston Texans.
ESPN will have wall-to-wall on-site studio programming Monday, Jan. 8 across ESPN platforms, with ESPN’s signature MegaCast coverage kicking off at 7:30 p.m. ET. Full details regarding ESPN’s studio and MegaCast plans will be announced in the coming days.