ABC’s Presentation of the AT&T 2024 WNBA All-Star Game Delivers Record Audience with 3,442,000 Average Viewers
- Largest audience ever for a WNBA All-Star Game
- Audience up 305 percent vs. last year’s game
- 2024 WNBA All-Star Friday tops all standalone editions of the event on ESPN
Saturday’s broadcast of the 2024 AT&T WNBA All-Star Game on ABC – a thrilling 117-109 Team WNBA victory over the U.S.A. Basketball Women’s National Team in Phoenix – was watched by an average audience of 3,442,000 viewers, making it the largest audience ever for a WNBA All-Star Game. The 2024 audience surpassed the previous high by 139 percent for the 1,441,000 viewers who watched the 2003 WNBA All-Star Game on ABC, according to Nielsen.
The 2024 WNBA All-Star Game viewership is up 305 percent versus last year’s game, seen by 850,000 viewers on ABC.
Highlights:
- The audience for the game peaked from 10:30 – 10:43 p.m. ET with 4,054,000 viewers.
- Largest WNBA audience (regular season, playoffs, draft, etc.) ever on ESPN Networks, surpassing the audience for the 2024 WNBA Draft – 2.45 million viewers.
- The game was also the third most-viewed WNBA event ever and the largest WNBA audience since the league’s first two nationally televised games in 1997.
- The 2024 AT&T WNBA All-Star Game helped ABC deliver the most-viewed program of the weekend (Saturday-Sunday) across all networks, broadcast, or cable among the following demos: Adults Under 50, Females Under 50, A25-54, F25-54, and F18-34.
Top-Five WNBA All-Star Games in Viewership:
| Date | Matchup (format) | Network | Viewers (P2+) |
| July 20, 2024 | WNBA All-Stars vs. U.S. 2024 Olympics Team | ABC | 3,442,000 |
| July 12, 2003 | WNBA All-Star Game (West vs. East) | ABC | 1,441,000 |
| July 9, 2005 | WNBA All-Star Game (West vs. East) | ABC | 1,249,000 |
| July 14, 1999 | WNBA All-Star Game (West vs. East) | ESPN | 975,000 |
| July 15, 2007 | WNBA All-Star Game (West vs. East) | ABC | 950,000 |
Kia WNBA Skills Challenge and the WNBA STARRY® 3-Point Contest:
Friday’s telecast of WNBA All-Star Friday events delivered the largest audience for the pre-WNBA All-Star Game events when both events have been televised as a standalone program, with 695,000 viewers on ESPN, a 142 percent year-to-year increase compared to the 288,000 viewers in 2023 on ESPN.
The Game:
The 2024 AT&T WNBA All-Star Game was a pre-Olympics classic between the U.S.A. Basketball Women’s National Team and the WNBA All-Stars, selected through fan, player, media, and coach voting. The game showcased the league’s top stars squaring off against one another and marked the second all-stars game in this format.
WNBA Countdown:
Saturday’s WNBA All-Star edition of WNBA Countdown averaged 1,570,000 viewers making it the largest WNBA Countdown audience ever. In addition, the All-Star postgame averaged 3,000,000 viewers, a 283 percent year-to-year increase.
–###–
