ESPN is rolling out the next phase of marketing its direct-to-consumer (DTC) service with a fully integrated marketing campaign inclusive of fresh creative, new collaborations and unique offerings.

The new campaign – ‘Always in Season’ – is meant to showcase why it’s always time for ESPN whenever and wherever fans are, because when one sport ends, another begins on ESPN.

“‘Always in Season’ represents the purpose and promise of what we do at ESPN. Every day is game day. Every day is SportsCenter day. Every day is ESPN 30 for 30 day. There is always a reason to watch ESPN, no matter what sport is in season.” said Jo Fox, Senior Vice President of Marketing at ESPN. “Each day there’s another moment, matchup or reason to be a sports fan, and we’re here for all of it.”

To celebrate the spirit of ‘Always in Season,’ ESPN is showing up in a variety of unique ways through collaborations with brands such as Best Buy, VIZIO, Uber and others.

New creative is also launching across ESPN platforms beginning Dec. 19. Two spots, “Always in Season” and “Always Trophy Season” flip through a sampling of ESPN’s 47,000 yearly live events across sports such as football (NFL and college), basketball (NBA, WNBA and college), NHL, WWE and studio programming, among others. Music is “All The Way Up” by Fat Joe & Remy Ma ft. French Montana and the spots were developed by Shadow Lion with support from ESPN Creative Studios.

Media planning was done in collaboration with Publicis.

Campaign Credits:
ESPN
Tina Thornton – EVP, Creative Studio and Marketing
Jo Fox – SVP, Marketing
Seth Ader – VP, Brand Marketing
Peter Mulally – Senior Director, Brand Marketing
Pam Geist – Director, Brand Marketing
John Lobo – Director, Brand Marketing
Diana Flynn – Associate Manager, Brand Marketing
Amelia Simonds – Associate Manager, Brand Marketing
Kevin Wilson – Creative Director, Music, ESPN Creative Studio
Sean Andersen – Producer, ESPN Creative Studio
Mike Irwin – Creative Director, ESPN Creative Studio
Tashi Dondup – Director, ESPN Creative Studio
Mark Groeschner – Sr. Manager, ESPN Creative Studio

Shadow Lion
Gilad Haas – Co-Managing Partner
James Toney – Co-Managing Partner
Jeff Fine – President of Content
Alex Cripe – Head of Strategy
Phil Sicklinger – Executive Creative Director
Stephen Kingslow – Creative Director
Salvatore Romano – Creative Director
Roger Ramirez – Head of Accounts
Nikki Gamboa – Account Director
Derek Brown – Executive Producer
Alex Pirrone – Editor
Alex Monto – Editor
Chris Angel – Assistant Editor
Alejandro Salcido – Assistant Editor
Ben Stone – Graphic Designer
Jaime Lamond – Graphic Designer
Charlie Sato – Post Producer
Arlene Perez – Post Producer
Chris Plante – Sound Mix
Dylan Pailes-Friedman – Color

All of ESPN. All in One Place.
ESPN offers its full suite of networks and services directly to fans on the ESPN App, providing more choice, flexibility and access to all of ESPN, including more than 47,000 live events per year, on-demand replays, industry-leading studio shows and original programming, and more. The ESPN App gives fans a unique viewing experience that includes multiview and synchronized two-screen viewing options, swipe-able vertical video and a personalized SportsCenter For You, as well as integrated game stats, ESPN Fantasy sports, betting odds and information from DraftKings, sports merchandise, and more. These features are available to all fans who watch on the ESPN App on mobile and connected TV devices, whether they subscribe directly or through a pay TV package. Bundling options available for fans include a limited time offer for the ESPN DTC Unlimited plan with Disney+ and Hulu for $29.99/month for the first 12 months. For more visit stream.espn.com.