As the NFL season unfolds, ESPN’s social media team is helping ensure fans know exactly where the road leads: Super Bowl LXI on ESPN. Through creative content, fan engagement and season-long storytelling, the team is building excitement for what ESPN hopes will become the most-watched Super Bowl in history.
This installment of Inside Access: Road to Super Bowl LXI features Dean Berhow-Goll, Senior Social Media Manager, who oversees ESPN’s NFL social strategy. Dean shares how his team is using the season to build awareness for Super Bowl LXI, why having ESPN’s first Super Bowl on our air creates opportunities to take bigger creative swings, and what excites him most about the journey to 2027.
Through quick, candid conversations, the Inside Access: Road to Super Bowl LXI series highlights employees across the company who are contributing to ESPN’s Year of the Super Bowl efforts, sharing what they do, how their work supports the larger initiative, the behind-the-scenes work fans may not see, and what excites them most about the road ahead.
Previous installments:
Alexa Dettelbach on the Marketing behind “We’re Going”
Alexander Hyacinthe on “The Biggest Game”
Sean Cooney on “I Scored a Touchdown”
Spencer Jackson produced the above videos.