New ‘Watch’ Tab Launches on the ESPN App for iOS and Android

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New ‘Watch’ Tab Launches on the ESPN App for iOS and Android

Adds More Personalization and Discoverability Features, 10-Minute Live Stream Previews and ESPN3 Replays

https://player.vimeo.com/video/230188228

ESPN today released its 5.10 update to the ESPN App for iOS and Android featuring a new “Watch” tab that allows users to access and stream the live events and shows they want in a more personalized and discoverable way. The launch is the latest effort to integrate more live and on-demand video content directly into the ESPN App for a comprehensive, one-stop shop for sports fans.

“Today’s ESPN App update is a continued step forward for our video experience,” said Ryan Spoon, Senior Vice President, Product & Digital Media, ESPN. “Over the last few months, personalized and live video has made its way to the App’s home screen – and billions of videos have been viewed. Today, video gets its own home with a new ‘Watch’ tab. It’s a curated experience that showcases live video, replays, video clips, and content collections. Considering the vast collection of games, shows and clips, it’s an example of something only ESPN can do.”

ESPN App 5.10 highlights include:

  • Enhanced Personalization – Home screen carousel of stories and videos based on favorite teams adds to the ESPN App 5.9 update that brought personalized live streams to the home screen
  • More On-Demand Content – Adds ESPN3 replays to the App’s existing offering of highlights and long-form video
  • New Discoverability Features – 10-minute live stream preview to non-authenticated users, upcoming schedule information, and recommendations of the best live content

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Kristie Adler

Kristie is Director of Communications for ESPN's Digital, Distribution, Strategy, Business Development, Sales, Marketing and Research divisions. She graduated from Penn State University and is based in New York City.
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