ESPN’s First Take viewership was up 16% for Wednesday, Jan. 31, through Friday, Feb. 2, while Stephen A. Smith was live from Minnesota for Super Bowl LII, compared to Wednesday – Friday before the Super Bowl last year (461,000 vs. 398,000, P2+, according to Nielsen). The all-star guest lineup for the three shows included Kevin Hart, Snoop Dogg, Todd Gurley, Marcus Mariota, Travis Kelce, Dan Marino, Emmitt Smith, Von Miller, Kareem Hunt and more debating the Super Bowl, LeBron James and other NFL and NBA topics.
Then on Monday, Feb. 5, ESPN’s First Take equaled its highest-rated show ever with a 0.6 household rating, tied for first with January 2, 2018, and January 10, January 16 and September 4, 2017. The show included Philadelphia Eagles Super Bowl LII champion wide receiver Alshon Jeffrey and ESPN NFL studio analyst Damien Woody, a two-time Super Bowl champ with the Patriots during his 12-year NFL career.
First Take – ESPN’s weekday morning studio debate show featuring commentators Stephen A. Smith and Max Kellerman with host Molly Qerim – airs weekday mornings from 10 a.m. – noon focusing on the most compelling and entertaining topics of the day from the world of sports.