ESPN+ To Be The U.S. Home For Bundesliga, Beginning August 2020

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ESPN+ To Be The U.S. Home For Bundesliga, Beginning August 2020

New long-term agreement brings more than 300 top-flight German soccer matches per season to ESPN+ and select matches each season on ESPN Networks

Agreement also includes live streaming of DFL Supercup and Relegation Play-off matches

ESPN+ will be the new U.S. home for the Bundesliga, Germany’s top domestic soccer league, as the result of a new multi-year agreement that will begin in August 2020.

ESPN+ will feature exclusive live and on-demand replay coverage of more than 300 matches per season from the Bundesliga, in both English and Spanish languages. In addition, the long-term agreement includes live coverage of the season-kickoff DFL Supercup, rights to Bundesliga 2 matches and on-demand surround programming such as highlights and magazine shows.

ESPN linear television networks will also feature select Bundesliga matches each season and highlights will be available in ESPN programs and on the ESPN App and ESPN.com.

Speaking about this announcement, Russell Wolff, Executive Vice President and General Manager, ESPN+ said: “With a strong connection to the American soccer community, a growing audience in the U.S. and some of the most well-known clubs and players in the world, the addition of the Bundesliga further cements ESPN+ as a must-have for any soccer fan.”

Bundesliga International CEO, Robert Klein said: “It was clear from the start that ESPN and ESPN+ shared our ambitious vision. As innovators in the sports industry, we’re both driven to deliver highly engaging content for fans.” He added: “They will help us build on the strong connections the Bundesliga has with the U.S. having welcomed more American players than any other European league. They’re attracted by the authentic, entertaining soccer we describe as ‘Football As It’s Meant To Be’, played in front of the largest spectator numbers in the sport and epitomized by the highest goals per game average of all top European leagues. Germany will continue to be an important source of talent for future US national teams and with ESPN we’re incredibly excited to take fans on their journey in the lead up to their home World Cup in 2026.”

Burke Magnus, Executive Vice President, Programming, ESPN, concluded: “We’re thrilled to reach this kind of multi-year agreement to bring one of the world’s most passion-filled and exciting soccer leagues to the most innovative sport service in the U.S. Like ESPN, the Bundesliga has embraced technology, putting the fan at the heart of all they do by consistently delivering world-class content.”

The Bundesliga joins an extensive lineup of soccer on ESPN+ that features over 2,000 top soccer matches per year from around the world, including exclusive coverage in the U.S. of Italy’s Serie A, the UEFA Nations League, England’s FA Cup and EFL, MLS, the Dutch Eredivisie and more.

Known for its stadium atmosphere, high-quality play, storied rivalries and goal-scoring pace, Bundesliga is among the world’s top domestic leagues. Beginning its 58th season in August 2020, Bundesliga averaged 3.2 goals per game last season – top among the major European leagues. Plus, with an average attendance of more than 43,000 per game between 2013 and 2018, the Bundesliga has the highest average attendance of any major soccer league in the world (according to CIES Football Observatory). Borussia Dortmund’s Signal Iduna Park Stadium has the largest average attendance of any team in Europe with 80,000 per match.

Bundesliga is also home to some of the biggest rivalries in world soccer, led by Der Klassiker (The Classic) between Borussia Dortmund and FC Bayern München. Other Bundesliga rivalries include the Revierderby (FC Schalke 04 versus Borussia Dortmund), the Rhine Derby (FC Köln versus Borussia Mönchengladbach) and the Berlin Derby (Union Berlin versus Hertha Berlin).

Almost half of all Bundesliga players currently represent their national teams, with numerous World Cup winners amongst the current squads. Some of the global superstars playing each week in Bundesliga include Brazil’s Philippe Coutinho, Poland’s Robert Lewandowski, France’s Benjamin Pavard, Lucas Hernandez and Corentin Tolisso (all FC Bayern München), England’s Jadon Sancho, Spain’s Paco Alcácer, Belgium’s Axel Witsel, Germany’s Marco Reus, Mario Götze and Julian Brandt (all Borussia Dortmund), Manuel Neuer (FC Bayern München) and Timo Werner (RB Leipzig).

Historically, the Bundesliga has featured many American players, with more than 50 Americans competing in the German top flight since 1986. Currently, 11 American players call Bundesliga clubs home — the most in any of the top European leagues. They include Weston McKennie (FC Schalke 04), Tyler Adams (RB Lepzig), Zack Steffen and Alfredo Morales (Fortuna Düsseldorf), Josh Sargent (Werder Bremen), John Brooks (VfL Wolfsburg), Fabian Johnson (Borussia Mönchengladbach), Timothy Chandler (Eintracht Frankfurt), Khiry Shelton (SC Paderborn), Gio Reyna (Borussia Dortmund) and Brady Scott (1. FC Köln).

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About ESPN+:

ESPN+ is the multi-sport, direct-to-consumer video service from The Walt Disney Company’s Direct-to-Consumer and International (DTCI) segment and ESPN. It reached two million subscribers in less than a year and offers fans thousands of live events, on-demand content and original programming not available on ESPN’s linear TV or digital networks, along with premium editorial content.

Programming on ESPN+ includes hundreds of MLB and NHL games, exclusive UFC and Top Rank boxing events, top domestic and international soccer, thousands of college sports events (including football, basketball and other sports), Grand Slam tennis, international and domestic rugby and cricket, new and exclusive series, acclaimed studio shows and the full library of ESPN’s award-winning 30 for 30 films. Fans sign up for ESPN+ for just $4.99 a month (or $49.99 per year) and can cancel at any time.

ESPN+ is available as an integrated part of the ESPN App (on mobile and connected devices) and ESPN.com — the industry-leading digital sports platform.

About the Bundesliga

The Bundesliga is the premier professional association football league in Germany and the football league with the highest average stadium attendance worldwide. The league was established in 1963 and comprises 18 teams which operate on a system of promotion and relegation with the Bundesliga 2. The Bundesliga is broadcast on television in over 200 countries and is operated by the Deutsche Fußball Liga (DFL).

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Mac Nwulu

I joined ESPN in 1998 and since then, it's been a great experience managing PR and communications for a range of ESPN initiatives and properties, including soccer, NFL and The Undefeated, ESPN’s site focusing on sports, race and urban culture and how they intersect.
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