ESPN Unveils Second Creator Network Class with All-Female Roster and First Time Sponsor adidas

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ESPN Unveils Second Creator Network Class with All-Female Roster and First Time Sponsor adidas

The second iteration of the program introduces a first-time sponsor with the goal of amplifying women's voices in sports content creation

Following the successful debut of the ESPN Creator Network in 2023, ESPN will be launching its second iteration of the Creator Network this February, consisting of an all female roster. This innovative program, with first time sponsor adidas, continues ESPN’s commitment to cultivating authentic and diverse voices in the world of sports content creation.

ESPN Creator Network, launched as part of ESPN’s strategy to engage with younger fans through social media, provides unprecedented access to ESPN’s sports properties and vast resources for emerging content creators. Throughout the program, creators will receive comprehensive support and attend series of learning courses led by industry-leading voices and executives at ESPN.

“Part of our commitment to audience expansion is ensuring we develop and elevate diverse voices,” said Kaitee Daley, ESPN’s Senior Vice President of social media and ESPN NEXT. “We couldn’t be more excited to welcome these talented women as we work together to learn and engage with the passionate communities they’ve built.”

The creators will each attend and cover a marquis ESPN event that caters to their audiences, such as the Women’s Final Four, NFL Draft, NBA Finals and The ESPYS. Creators will end the program with a comprehensive understanding of the transformation of the sports media industry, emerging technologies and growth strategy.

2024 ESPN Creator Network:

Leah Clapper
Juliana Duran
Casey Hultin
Shanteona Keys
Belle Pacheco
Lauren Rossi
Neha Sridhar
Alexa Stone
Tee Williams

Adidas, a globally recognized brand committed to empowering women in sports, joins ESPN as the official sponsor of the second Creator Network class. The collaboration aligns with both brands’ dedication to fostering inclusivity and amplifying women’s voices in sports.

“Our new partnership with ESPN’s Creator Network will bring fans and consumers even closer to their favorite athletes, teams and sports moments, and is an exciting opportunity to identify and support the next generation of creators,” said Christine Sheehan, VP of Brand Communications, adidas North America. “The ESPN Creator Cam presented by adidas will leverage ESPN’s social media footprint to amplify the joy of sport and the incredible moments that come with it through exclusive access to some of the world’s biggest athletes.”

ESPN Creator Network is part of The Walt Disney Company’s broader initiatives to connect with audiences through innovative programs. The focus remains on empowering creators and fostering a sense of community through storytelling.

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About adidas:
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 22.5 billion in 2022.

Media Contact:
[email protected]

 

Bea Panitz

I joined ESPN in 2022 as a member of the communications department working on SportsCenter, ESPN Social, ESPN News Platforms and E60.
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