The road to Super Bowl LXI isn’t just about what fans will see on game day. It’s also creating new opportunities for brands to be part of one of the biggest moments in sports.
In the latest Inside Access: Road to Super Bowl LXI, Jason Berrido, Senior Manager, Sports Brand Solutions, shares how Disney Advertising is working with brands to bring their Super Bowl ideas to life across ESPN and Disney. From on-air and digital opportunities to activations in Santa Monica, Jason offers a look at the advertiser excitement building around the game.
With game inventory already sold out, ESPN will welcome 58 brands across 34 categories, including nine brands that are new to the Super Bowl. Jason discusses what that demand says about the significance of the moment and why bringing the Super Bowl to the Disney portfolio for the first time in 20 years is especially exciting for Disney, ESPN and advertisers.
Previous installments:
Dean Berhow-Goll on building buzz for the big game
Alexa Dettelbach on the Marketing behind “We’re Going”
Alexander Hyacinthe on “The Biggest Game”
Sean Cooney on “I Scored a Touchdown”
Spencer Jackson produced the above videos.