Over the last four months, the Vegas Golden Knights have been parading the Stanley Cup all over the world. The trophy has been in hands, on beaches, and filled with different beverages.

With the Golden Knights looking to defend their championship, the Stanley Cup needed to freshen up before the National Hockey League’s (NHL) opening night Oct. 10, where Vegas faces the Seattle Kraken at 10:30 p.m. ET on ESPN and ESPN+.

In the latest ‘This is SportsCenter’ spot, “Dishwasher,” Golden Knights forwards Jack Eichel and Jonathan Marchessault  – alongside SportsCenter anchor Steve Levy  – give the Stanley Cup a much-needed cleaning.

Levy watches Eichel and Marchessault open the dishwasher with the Stanley Cup inside, and gives the duo a look. Marchessault asks Eichel if “they should run it again,” which is a subtle gesture of winning the Stanley Cup back-to-back. Eichel replies, “Yeah, I think so.” 

“As the NHL returns to ESPN, our iconic This is SportsCenter campaign shines a light on the Stanley Cup champions and two of their stars, Jonathan Marchessault and Jack Eichel,” said Seth Ader, Vice President of Brand Marketing. “Lord Stanley’s Cup is now cleaned up for another dramatic season on ESPN, although it sounds like the Vegas Golden Knights are looking to ‘run it again.’”

Said Chris Kim, Arts & Letters Co. Creative Director: “There have been iconic NHL This is SportsCenter commercials, so to be lucky enough to add to the canon is really special. We loved getting to work along with two of the sport’s biggest stars, the Stanley Cup and Steve Levy.”

Dating back to late 2022, ESPN has released four different This is SportsCenter commercials featuring prominent athletes such as United States Women’s Track & Field star Sydney McLaughlin-Levrone and United States Women’s National Team soccer players Megan Rapinoe, Becky Sauerbrunn, and Sophia Smith, with SportsCenter anchors Elle Duncan, Hannah Storm, Kevin Neghandi, and Jay Harris.

These spots in order of debut are: “Orange Slices,” “Performance Evaluation,” “Stoppage Time,” and “Seconds.” Other spots anticipated to launch in the coming months include commercials with Boston Celtics superstar Jayson Tatum, PGA Tour golfer Jon Rahm, and MMA fighter Brandon Moreno.

Credits
CAMPAIGN TITLE: This is SportsCenter: Dishwasher

First Air Date: Oct. 10, 2023

ESPN
Tina Thornton – EVP, Creative Studio & Marketing
Seth Ader – VP, Brand Marketing
Peter Mulally – Senior Director, Brand Marketing
John Lobo – Associate Director, Brand Marketing
Lenny Washington – Marketing Coordinator, Brand Marketing
Brian Iglesias – Senior Director, Marketing Operations
Matthew Cheron – Associate Director, Marketing Production
Jonathan Little – Associate Producer II, Marketing Production
Sean Andersen – Production Coordinator, Marketing Production
Stacey Pressman – Senior Director, Talent Production
Katie Hennessey – Senior Producer, Talent Production
Zuriel Loving – Senior Producer, Talent Production
Tomas Casabal – Creative Director
Sandra Blacio – Director, Media Planning & Operations
Blanca Lopez – Promotions Producer II
Genesis Cifuentes – Marketing Coordinator, Marketing Operations
Geordana Gonzalez – Marketing Coordinator, Marketing Operations
Brandon Wong – Supervisor Prod Ops
Michael Wilson – Sr Facilities Services Coord

Arts & Letters Creative Co. – Agency
Charles Hodges – Founder/ECD
Molly Jamison – ECD
Andy Grayson – Director of Strategy
Andrew Kong – Creative Director
Chris Kim – Creative Director
Scott Hayes – Creative
Tanner McColl – Creative
Jacob Pankey  – Creative
Calleen Colburn – Executive Producer
Andrea Rodriguez – Senior Producer
London Scalise – Assistant Producer
Lenora Cushing – Director of Business Affairs
Jennifer Kmetzsch –  Business Affairs Manager
Brenda Schneider – Group Business Director
Lindsey Kirkner– Business Director
Lauren Lawson – Business Manager
Alex Morrison – Strategy Director
Bodi Karsono – Strategist
Sara Kastner – Chief of Staff
Kait Sutherland – Director of Creative Management

XYZ – Editorial
Whitney Green – Executive Producer, XYZ
Ryan Dunstan – Resource Manager, XYZ
Rob Rosko – Producer, XYZ
Pat Blumer – Edit Lead, XYZ
Stuart Mauck – Assistant Editor, XYZ

O Positive – Production Company
Kenny Herzog – Director
Marc Grill – Executive Producer
Ralph Laucella – Executive Producer
Eric Steelberg – DP
Dan Ouellette – Production Designer

Company3 – Color
Tim Masick – Colorist
Ryan Moncrief – Color Producer
Stephen Winterhalter – Color Assistant
Quinn Wright – Color Assistant

Blacksmith – VFX
Hannah Wilk – Flame Lead
Thomas Panayiotou – Compositor
Nicole Saccardi – Executive Producer

Barking Owl – Sound Design & Mix
Elizabeth McClanahan – Sound Designer & Mixer
Ashley Benton – Executive Producer
Jenna Pangilinan – Associate Producer
Kelly Bayett – Creative Director