ESPN Continues ‘This is SportsCenter’ Commercials with Vegas Golden Knights Jack Eichel and Jonathan Marchessault

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ESPN Continues ‘This is SportsCenter’ Commercials with Vegas Golden Knights Jack Eichel and Jonathan Marchessault

The Vegas forwards, SportsCenter Anchor Steve Levy, & UCLA’s mascot, Josephine Bruin, find themselves in the penalty cubicle at ESPN

The Vegas Golden Knights and ESPN SportsCenter anchor Steve Levy are at it again inside the ESPN offices, but this time they’re in trouble. No, it wasn’t for overrunning the dishwasher following a recent ‘This is SportsCenter’ commercial, but high sticking, slashing, and how you send company-wide emails are all infractions against company guidelines.

In the spot, “Penalty Cubicle,” Golden Knights forward Jonathan Marchessault joins teammate Jack Eichel in the office-based penalty cubicle. Marchessault for slashing, Eichel for high sticking. Moments later Levy walks in. What’s he in for?

“I replied all to a company-wide email,” Levy said. After a sigh from the Vegas duo, in walks University of California Los Angeles (UCLA) mascot Josephine Bruin. Who knows what she was in for, but it couldn’t have been as rough as Levy’s reply all.

The commercial debuts ahead of the Golden Knights vs. Philadelphia Flyers game, which airs at 8 p.m. ET on ESPN and ESPN Plus. This is the second This is SportsCenter commercial this month featuring the Stanley Cup Champion Golden Knights, and it isn’t by mistake.

“With the NHL season in full swing we are excited to premiere a second spot with the reigning champions Vegas Golden Knights into our iconic This is SportsCenter campaign. This one truly captures the charm we’ve created over the years,” said Seth Ader, Vice President of Brand Marketing. “High sticking and slashing are judgment calls, but replying all to a company-wide email will get you sent straight to the penalty cubicle.”

Said Andrew Kong, Arts & Letters Creative Co. Creative Director: “Sometimes, you know a spot is good in the edit bay. Other times, it’s during the shoot when ESPN asks if they can keep the penalty cubicle as a permanent fixture in the office.”

Dating back to late 2022, ESPN has released four different This is SportsCenter commercials – outside of the aforementioned ‘Dishwasher’ spot – featuring prominent athletes such as United States Women’s Track & Field star Sydney McLaughlin-Levrone and United States Women’s National Team soccer players Megan Rapinoe, Becky Sauerbrunn, and Sophia Smith, with SportsCenter anchors Elle Duncan, Hannah Storm, Kevin Neghandi, and Jay Harris.

These spots in order of debut are: “Orange Slices,” “Performance Evaluation,” “Stoppage Time,” and “Seconds.” Other spots anticipated to launch in the coming months include commercials with Boston Celtics superstar Jayson Tatum, PGA Tour golfer Jon Rahm, and MMA fighter Brandon Moreno.

CAMPAIGN TITLE: This is SportsCenter: Penalty Cubicle
First Air Date: Oct. 24, 2023

Tina Thornton – EVP, Creative Studio & Marketing
Seth Ader – VP, Brand Marketing
Peter Mulally – Senior Director, Brand Marketing
John Lobo – Associate Director, Brand Marketing
Lenny Washington – Marketing Coordinator, Brand Marketing
Brian Iglesias – Senior Director, Marketing Operations
Matthew Cheron – Associate Director, Marketing Production
Jonathan Little – Associate Producer II, Marketing Production
Sean Andersen – Production Coordinator, Marketing Production
Stacey Pressman – Senior Director, Talent Production
Katie Hennessey – Sr. Talent Producer
Zuriel Loving – Sr. Talent Producer
Tomas Casabal – Creative Director, Grande & Leonard Creative
Sandra Blacio – Director, Media Planning & Operations
Blanca Lopez – Promotions Producer II, Grande & Leonard Creative
Genesis Cifuentes – Marketing Coordinator, Marketing Operations
Geordana Gonzalez – Marketing Coordinator, Marketing Operations
Brandon Wong – Supervisor Prod Ops, LAPC
Michael Wilson – Sr Facilities Services Coord, LAPC

Arts & Letters Creative Co. – Agency
Charles Hodges – Founder/ECD
Molly Jamison – ECD
Andy Grayson – Director of Strategy
Andrew Kong – Creative Director
Chris Kim – Creative Director
Scott Hayes – Creative
Tanner McColl – Creative
Jacob Pankey  – Creative
Calleen Colburn – Executive Producer
Andrea Rodriguez – Senior Producer
London Scalise – Assistant Producer
Lenora Cushing – Director of Business Affairs
Jennifer Kmetzsch –  Business Affairs Manager
Brenda Schneider – Group Business Director
Lindsey Kirkner– Business Director
Lauren Lawson – Business Manager
Alex Morrison – Strategy Director
Bodi Karsono – Strategist
Sara Kastner – Chief of Staff
Kait Sutherland – Director of Creative Management

XYZ – Editorial
Whitney Green – Executive Producer, XYZ
Ryan Dunstan – Resource Manager, XYZ
Rob Rosko – Producer, XYZ
Pat Blumer – Edit Lead, XYZ
Stuart Mauck – Assistant Editor, XYZ

O Positive – Production Company
Kenny Herzog – Director
Marc Grill – Executive Producer
Ralph Laucella – Executive Producer
Eric Steelberg – DP
Dan Ouellette – Production Designer

Company3 – Color
Tim Masick – Colorist
Ryan Moncrief – Color Producer
Stephen Winterhalter – Color Assistant
Quinn Wright – Color Assistant

Blacksmith – VFX
Hannah Wilk – Flame Lead
Thomas Panayiotou – Compositor
Nicole Saccardi – Executive Producer

Barking Owl – Sound Design & Mix
Elizabeth McClanahan – Sound Designer & Mixer
Ashley Benton – Executive Producer
Jenna Pangilinan – Associate Producer
Kelly Bayett – Creative Director 

John R. Manzo

Based in New York City, John Manzo is a Communications Manager for ESPN with a focus on ESPN BET, sports betting, consumer marketing and corporate citizenship. He is a Michigan native, Detroit sports fan and proud Central Michigan University graduate.
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